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Planning
Market Research
Advertisement
Persuasive
Current Events
100

As president of her large company, which should be Sandra's first priority? 


  1. Producing 

  2. Coaching 

  3. Hiring 

  4. Planning 




4.  Planning

100

It's important that sales people are prepared with product knowledge, because customers frequently ask:


  1. If they can have more time to make a decision.

  2. How many people bought from the salesperson.

  3. Which local competitors sell similar items.

  4.  What styles, colors and models are available. 


4. What styles, colors and models are available. 

100

Which of the following is an example of an exaggerated claim: 

  1. “We'll give you $1,000 off the sticker price on every truck in stock!” 

  2. “We're offering employee pricing to everyone this week!”

  3. “Come to Henderson's Honda. We're open evenings and weekends!”

  4. “This is the lowest price you'll ever see for a 2021 Toyota Corolla!”


4. “This is the lowest price you'll ever see for a 2021 Toyota Corolla!”

100

To be successful, a promotional message must be:


  1. Persuasive 

  2. Paid

  3. Personal 

  4. Preferential 


1. Persuasive 

100

Where are the New England Patriots playing on Sunday?


Denver, Colorado

200

A business that lowers its prices in order to compete with other similar businesses is being influenced by ________ factors. 


  1. External 

  2. Customer 

  3. Social 

  4. Internal 


1.  External

200

Which business activity involves identifying consumer wants and then using that information to promote and sell goods and services effectively? 


  1. Risk management 

  2. Quality management 

  3. Marketing 

  4. Production 


3. Marketing

200

Which of the following statements is true regarding direct advertising strategies:


  1. TV commercials are the least effective medium to send promotional messages.

  2. They are primarily designed to reach an undifferentiated mass audience.

  3. Marketers often select their direct advertising methods based on customers preferences.

  4. They are the least expensive advertising option available. 


3. Marketers often select their direct advertising methods based on customers preferences.

200

After a mild, dry winter, the supply of sleds could be _______ than demanded. Therefore, the price would be ________.


  1. Greater; increased 

  2. Less; increase 

  3. Less; decrease 

  4. Greater; decrease 


4. Greater; decrease 

200

Why won't we have school on Monday?


SNOW!!!!!

300

Once businesses attract customers, they can keep them by:


  1. Developing good relationships 

  2. Asking personal sources for referrals 

  3. Attending industry trade shows 

  4. Following company leads 


1. Developing good relationships

300

Selling is important to the economy because it helps:


  1. Increase prices of products. 

  2. Control competition. 

  3. Create desire for goods and services. 

  4. Keep our standard of living from improving.


3. Create desire for goods and services

300

Which of the following is a print promotional medium:


  1. Participation show 

  2. Newspaper ad 

  3. TV 

  4. Radio 


2. Newspaper ad

300

Why are some business professionals reluctant to generate new product ideas? 


  1. They are lateral thinkers 

  2. They think ‘outside the box’ 

  3. They are afraid of risk 

  4. They like to explore 


3. They are afraid of risk

300

Who is the halftime entertainment at the Super Bowl this year?


Bad Bunny

400

Which of the following is an example of a selling activity that is unethical as well as illegal:


  1. Participating in bribery 

  2. Setting excessive sales goals 

  3. Giving a small gift 

  4. Winning annuals sales contests 



  1. Participating in bribery

400

Companies provide the public information through:


  1.  Warehousing software.

  2.  Internal Financial auditing.

  3.  Discouraging natural monopolies.

  4.  Public relations activities.


4. Public relations activities.

400

Which of the following is a primary factor that affects a company's choice of promotional mixed elements: 


  1. Number of years the company has been in business 

  2. Companies IT infrastructure 

  3. Characteristics of the company's product 

  4. Total number of employees 


3. Characteristics of the company's product 

400

What do many businesses use to differentiate themselves from competitors and create instant recognition?


  1. Licenses 

  2. Copyrights 

  3. Symbols 

  4. Patents 


3. Symbols

400

Where will the Winter Olympics take place?


France

500

Which of the following is an example of a salesperson solving a problem to provide the type of service that helps maintain good relationships with customers:


  1. Making daily appointments 

  2. Replacing defective products 

  3. Shipping expensive substitutes 

  4. Offering additional discounts 


2. Replacing defective products 

500

Coupons, rebates, and free samples are all examples of:


  1. Acceptance sampling.

  2. Sales promotions. 

  3. Social media. 

  4. Onboarding. 


2. Sales promotions. 

500

A limitation of promotional activities is that they cannot:


  1. Contribute to economic growth 

  2. Make up for the poor quality of a good or service 

  3. Help to support the costs of mass communication 

  4. Create awareness of products 


2. Make up for the poor quality of a good or service 

500

Which of the following is an advantage to customers of product bundling:


  1. High quality 

  2. Discount pricing 

  3. Brand awareness 

  4. Sales increases 


2. Discount pricing

500

What country does Trump want to take over?


Greenland