Employees
Digital
Design
Storytelling
Communications
100

How many LMS employees answered the user needs assessment survey: a. over 100, b. over 200, or c. over 300? 

What is c. over 300.

In fact, 358 LMS employees (response rate was over 30%!).

100

Of the 39 employees who answered that they use social media as a regular resource for communicating to their intended audiences, what is the percentage of those developing their own content without assistance from internal social media experts: a. over 60 per cent, b. over 70, percent, or c. over 80 per cent. 

What is c. over 80%. 

82.05% of those who use social media do not seek expert assistance to validate content. 

100

Despite not having graphic design experience, 77 per cent of LMS employees say that, if graphics are required, they will do it what? 

What is themselves. 

100

Although they say they do not require support in this, 70% of LMS employees do not seek support in writing in what? 

What is plain language, Alex. 

100

Of a. scientific researchers, b. departments and c. key federal stakeholders, who did LMS employees say they most communicate with? 

What is a. scientific researchers, Trebek. 

In fact, 63% of LMS employees said that communicating with researchers was a huge component of their role.  

200

Of the employees who responded to the survey, what percentage is from the prairies: a. under 5, b. over 5, c. over 10? 

What is c. over 10%. 

10.34% of employees who responded are from the prairies. 

200

8.4 per cent of the 334 employees who responded said they own content on what?

What is the Natural Resources Canada website. 

200

Which is most true of this list: if an LMS employee does not have the capacity to create graphic design, they will: a. ask students to do it, b. hire their own design team who always gets overwhelmed later, c. ask CPS to do it, d. ask a colleague to do it, or e. nothing, because LMS employees don't know LMS has graphic services available. 

What is d. ask a colleague. 

Although, respondents answered everything from within the list at some point (graphic services are unclear to most). 

200

95% of scientific researchers are publishing their work through what? 

What is peer-reviewed journals, Trebek. 

200

Who do LMS employees say they communicate with the least: a. key Canadian stakeholders, b. the broader Canadian public, or c. the deputy minister or minister's office? 

c. The deputy minister or minister's office. 

52% of employees who responded are expected to speak with key Canadian stakeholders, and 43.92% of those responded are expected to speak with the broader Canadian public. 

300

The majority of LMS employees' work related most to: a. information management, b. science, or c. policy?  

What is b. science. 

Of those who responded, 47.49% said that their work most related to science. 

300

10 per cent of science researchers say they uploading articles to share externally through which platform? 

What is social media (Twitter, most commonly), Alex. 

300

If they have to create visual representations of data, like a deck, placemat or infographic, 93 per cent of LMS employees say they will do what?

What is they will do it themselves, Trebek. 

This is due to a variety of factors: not feeling that resources are available to them, not knowing who to contact, or simply feeling the task does not merit professional assistance. 

300

How confident are LMS employees about creating compelling stories? 

What is very confident.

(Despite feeling they do not have the tools nor training to do so effectively). 

300

How familiar with project management considerations for communications-related initiatives did LMS employees show they were? 

What is not very. 

It seems that, although employees are fairly familiar with with approval processes for the development of some of the communications materials and initiatives they've been made responsible for, risk management, budgeting, and performance measurement are communications concepts not widely considered nor known. 

400

Of those who responded to the survey, the majority were from which LMS branch: a. ADMO, b. CMIN, or c. GSC? 

What is c. GSC with 38.07%. 

The most to least responses by branch are as follows: GSC, SGB, CMIN, HAOB, PEB, ESSB, BMSDB, then ADMO (with less than a 1% response rate -- come on, ADMO!). 

400

There has been a lot of emphasis on the need to create 30-second videos to engage external audiences in LMS's content. In actuality, what percentage of LMS staff makes videos for work? 

What is 2%, Alex. 

Although 10% say their managers will expect them to produce videos in the near future. 

400

When creating meetings and events, staff say they most need help with logistics, promotional materials, and ___? 

What are graphics. 

400

Of the topics proposed: low-carbon future, geology, economy, sustainable development, explosives security, mining forward, climate change adaptation, Indigenous participation, and LMS as an organization, which did LMS employees say was the most important story to tell? 

What is LMS's organizational story, Trebek (#narrative). 

Although LMS employees who responded felt that all subjects of LMS were important, they strongly felt that we need to get clear on our organizational story, and that it would be best to always be sure to speak from a scientific perspective. 

400

The what, not minority, of employees either co-ordinate events or meetings with stakeholders themselves. 

What is majority, Alex. 

500

Did less than half of respondents, OR more than half of respondents, indicate that they are expected to speak to the general public? 

What is less than, Alex. 

Only 43.92% of respondents said they were expected to communicate externally. 

500

As the federal government is predominately "digital first" employees found themselves rarely having to do what to documents before meetings? 

What is print out documents before meetings, Trebek. 

Those who respondent to the survey also indicated that, when they do print documents, they are likely factsheets or reports and RARELY posters and/or infographics. 

500

True or false: of the respondents responsible for creating videos in their roles, zero per cent said they knew LMS had an internal team of social media and web experts as a resource to them? 

What is true. 

It seems that respondents were unaware there are resources available to them to either assist in the video production, or connect them with the appropriate people to help them produce videos. 

500

DOUBLE JEOPARDY QUESTION: 

When our ADM took a stab at tell LMS's initiative story (below) at the senior management team's Leadership Forum this past month, what did he say was the most fundamental piece missing?: 

"LMS is a science-based centre of excellence on Canada's landmass, generating knowledge through innovative research for the safety and protection of Canadians, and enabling economic development in a changing climate." 

What is the economy piece, Alex. Because of this, LMS's story has evolved into this (so far): 

"LMS is a science-based centre of expertise on Canada's landmass, generating knowledge through innovative research to enable economic development and ensure the safety and protection of Canadians in a changing climate." 

500

90% of respondents believe this is the best method of communicating to any audience: 

What is face-to-face communication. 

In fact, only 48% believe that e-mails are effective.