Marketing Strategies
This strategy uses celebrities to promote food products.
celebrity endorsement
This group often has the strongest influence on teenagers’ food choices.
peers/friends, family
This part of packaging provides information like ingredients and nutrition.
nutrition label
Ads shown before YouTube videos are an example of this type of marketing.
digital advertising
Food marketing often promotes foods high in this (common unhealthy ingredient)
sugar
Using bright colours and cartoon characters to attract children is an example of this.
hild-targeted marketing
Advertising often targets emotions like happiness or fun to influence this.
consumer choices
Words like “natural” or “healthy” are used to make products seem better—this is called what?
marketing claims
This type of media allows users to like, share, and comment on food ads.
social media
Frequent exposure to junk food marketing can lead to this type of diet.
unhealthy diet
When a product is advertised as “limited edition” to increase urgency.
scarcity marketing
Social media influencers promote foods to their followers; this is known as what?
influencer marketing
Colours like green are often used to suggest what?
health or freshness
Billboards and posters are examples of this type of advertising
outdoor advertising?
Marketing unhealthy foods can contribute to this major health issue.
obesity
Offering toys in meals to encourage purchase is this type of marketing.
promotional marketing / incentives
Fast food ads often target convenience to appeal to what type of lifestyle?
a busy lifestyle
Packaging designed to attract attention on shelves is known as what?
branding
Fast food ads often use catchy songs or jingles to make ads more what?
memorable
hoosing foods based on ads rather than nutrition can impact this
overall health/wellbeing
Placing products at eye level in supermarkets to increase sales is known as this.
Product placement
When people choose foods because they see others eating them online, this is called what effect?
social influence / peer influence
When packaging makes a product seem healthier than it really is, this is called what
misleading advertising
Ads that blur the line between entertainment and marketing are known as what?
embedded marketing / product integration?
Government regulations sometimes limit marketing to protect which group
Children/ Teens