Salesforce
This is the first grouped Market Impact work item you enter for a project.
What is Prep & Kickoff?
This number of flags will turn a cell red.
What is 3 flags?
This is a term used in Thought Leadership that consists of the current state, challenge/pain point, future state/solution.
What is structured thinking?
April Henderson is the VP of these two teams.
What is Market Impact and SiriusDecisions?
Forrester is named after George's ______.
What is his middle name?
Production SUs are always this amount.
What is 29?
These are the three standard data amounts you receive during a MI project.
What is 10%, 50% and 100% data?
After the screener questions, a typical MI TLP survey consists of these three parts.
What is current state, challenges and solutions/benefits?
In the consulting structure, these two teams make up content marketing.
What is Market Impact and TEI?
The Forrester Values include: Client, Courage, Collaboration, Integrity and ____.
The different work item statuses are done, cancelled, ______ and reserved.
What is proposed?
Data cleaning tests include trap, don't know, ______ and time tests.
What is a straight line test?
One extension deliverable option is missing from the following list: Webinar, Checklist, StoryShare, Tweet Jam, Speech, Executive Summary, Infographic, Custom Social Content and Promotional Video.
What is a TLP spotlight document?
When on a SiriusDecisions project you send your SU allocation request to this person.
Who is April Henderson?
This is George's favorite band.
Who are the Allman Brothers?
The consulting product for an OS has a different name than that of a TLP.
What is Project Consulting - TAP instead of Project Consulting - TLP?
David Lemelin is our point of contact for this survey vendor.
In addition to an OS and a TLP there is one other type of Market Impact deliverable.
What is a Marketing Credibility Study?
This is the name of the VP of TEI Consulting.
Who is Jon Erickson?
The name of the new Forrester CFO.
Who is Chris Finn?
On average a TLP will take an AC ___ delivery hours and an OS will take an AC ___ delivery hours.
What is 63 and 34?
These items are needed before you start cleaning your data.
What are Raw SPSS data file, Raw Excel data file, final version of survey instrument and the data map?
These are the main project steps in a traditional MI project.
What is project kickoff, research design, survey testing and launch, data aggregation and analysis, data review presentation, draft TLP/OS, revise and finalize TLP/OS and finally draft, review and deliver additional assets.
This is the name of the VP of Strategy Consulting.
Who is Ruth Steinberg?
This is the date of when SiriusDecisions was acquired by Forrester.
What is January 3, 2019?