A
B
C
D
E
100

Young couple, foodies, spend too much going out (HF 3x2)

Young couple, foodies, spend too much going out (HF 3x2)

100

Couple, vegan, serious athletes (GC Plant-Powered)

Couple, vegan, serious athletes (GC Plant-Powered)

100

Empty-nester couple, eat the same thing every week, need to spice it up (HF 3x2)

Empty-nester couple, eat the same thing every week, need to spice it up (HF 3x2)

100

Older woman, cooking for self, no idea how to do it (EP 3x2)

Older woman, cooking for self, no idea how to do it (EP 3x2)

100

Single person, shops at farmer’s market, no idea what to do with the fresh produce that they get (GC Balanced Living)

Single person, shops at farmer’s market, no idea what to do with the fresh produce that they get (GC Balanced Living)

200

Family of 4, picky kids, no time to cook (HF 3x4)

Family of 4, picky kids, no time to cook (HF 3x4)

200

Couple, love to cook, no time to shop (HF 3x2)

Couple, love to cook, no time to shop (HF 3x2)

200

Young couple, don’t know how to cook, make frozen dinners (HF 3x2)

Young couple, don’t know how to cook, make frozen dinners (HF 3x2)

200

Widow, never cooked for himself, looking to try (HF 3x2)

Widow, never cooked for himself, looking to try (HF 3x2)

200

Young parents, only know how to cook chicken, 3 young kids (EP 3x4)

Young parents, only know how to cook chicken, 3 young kids (EP 3x4)

300

Single person, picky eater, doesn’t know how to cook (HF 3x2)

Single person, picky eater, doesn’t know how to cook (HF 3x2)

300

Family of 3, teaching child how to cook, adventurous eaters (HF 3x4)

Family of 3, teaching child how to cook, adventurous eaters (HF 3x4)

300

Young man just graduated college, looking to show women he can cook, never cooked before (HF 3x2)

Young man just graduated college, looking to show women he can cook, never cooked before (HF 3x2)

300

Older couple, bored in quarantine looking for something to do, need to avoid grocery store (HF 3x4)

Older couple, bored in quarantine looking for something to do, need to avoid grocery store (HF 3x4)

300

Used to work in a restaurant, gets home too late to put effort into cooking on weekdays, needs to be healthier (GC Balanced Living)

Used to work in a restaurant, gets home too late to put effort into cooking on weekdays, needs to be healthier (GC Balanced Living)

400

Couple, love to eat, hate to cook (HF 3x2)

Couple, love to eat, hate to cook (HF 3x2)

400

Couple/young parents, newborn at home, saving money by not going out to eat (HF or EP 3x2)

Couple/young parents, newborn at home, saving money by not going out to eat (HF or EP 3x2)

400

Young woman, eats chipotle too often, parents want her to learn (HF 3x2)

Young woman, eats chipotle too often, parents want her to learn (HF 3x2)

400

Diabetic/at-risk, too many frozen meals, misses restaurants (GC Paleo)

Diabetic/at-risk, too many frozen meals, misses restaurants (GC Paleo)

400

Family of 4 adults, everyone cooks, nobody likes to shop (they do rock-paper-scissors to see who has to shop each week) (HF 3x4)

Family of 4 adults, everyone cooks, nobody likes to shop (they do rock-paper-scissors to see who has to shop each week) (HF 3x4)

500

Young professional who enjoys cooking but never has time to go to the grocery store and therefore eats out a lot (HF 3x2)

Young professional who enjoys cooking but never has time to go to the grocery store and therefore eats out a lot (HF 3x2)

500

Middle aged couple, current Blue Apron customers who likes the concept of meal kits for added variety (HF 3x2)

Middle aged couple, current Blue Apron customers who likes the concept of meal kits for added variety (HF 3x2)

500

Single person, doesn't know how to cook but wants to learn to get healthier, likes the idea of portion control. (HF 3x2)

Single person, doesn't know how to cook but wants to learn to get healthier, likes the idea of portion control. (HF 3x2)

500

Single parent who wants to get there kid to help in the kitchen to like more varieties of food (HF 3x2)

Single parent who wants to get there kid to help in the kitchen to like more varieties of food (HF 3x2)

500

Empty nesters who enjoy cooking, but do not know how to cook for only 2 people- wastes a lot of food. (HF 3x2)

Empty nesters who enjoy cooking, but do not know how to cook for only 2 people- wastes a lot of food. (HF 3x2)