Marketing
Finance
ATB Questions
Management
College of Business
100

This "P" in the 4Ps of marketing refers to where and how a product is sold to customers.

What is Place?

100

This term refers to money that a person or business owes to another party.

What is Debt?

100

The amount of required philanthropy events we have throughout the YEAR. 

What is four required philanthropy events?

100

This management function involves setting objectives and deciding how to achieve them.

What is Planning?

100
The name of the business school building.

What is Cornell Hall?

200

A symbol, name, or design that distinguishes a company from its competitors.

What is a Brand?

200

The process of spreading out the cost of an asset over its useful life is called this.

What is Depreciation?

200

The color that we have branded as our main club color.

What is pink? 

200

A manager who leads a team and makes decisions is called a ________.

What is a Leader?

200

The name of the business school.

What is the Trulaske College of Business?

300

This type of marketing strategy focuses on creating engaging content to attract and retain customers rather than direct advertising.

What is Content Marketing?

300

This financial statement shows a company’s revenues and expenses over a specific period, typically a quarter or year.

What is an Income Statement?

300

The main page we use for members to join the club. 

What is MUengage?
300

This management function involves making sure tasks are completed and employees are working efficiently.

What is Controlling?

300

The four main emphasis areas in the business school.

What is Finance, Accounting, Management, and Marketing?

400

This type of marketing focuses on keeping existing customers engaged and coming back, rather than just acquiring new ones.

What is Retention Marketing?

400

his term describes the rate of return an investor requires to be willing to invest in a risky asset.

What is the Risk Premium?

400
The animal that is the cover photo of the ATB Canvas page. 

What is a tiger? 

400

A company’s structure that shows who reports to whom is called an _______ chart.

What is an Organizational Chart?

400
The amount of Edge Points you must receive in order to graduate from the business school.
What is 200 Edge Points?
500

This metric measures the percentage of visitors to a website who complete a desired action, such as making a purchase or signing up for a newsletter.

What is Conversion Rate?

500

This financial ratio, calculated as Current Assets divided by Current Liabilities, measures a company’s short-term liquidity.

What is the Current Ratio?

500

The location that you can find the ATB Constitution. 

What is the ATB Information Module on Canvas?

500

When managers group employees based on their skills or job roles, they are using this type of organizational structure.

What is a Functional Structure?

500

The basic number of credit hours needed to graduate (not for accounting). 

What is 120 credit hours?