Role of Admin./Managerial aspects (ch. 2/3)
Sport Programs that are most often run by nonprofits and staffed with volunteers.
What are youth sport associations
This person is an active official who assigns other officials to work games
What is an official assignor?
Logos, Uniforms, Jerseys.
What are aspects of a sport brand.
The administrative arm that promotes activities and engages participants to create memorable experiences for fans and athletes.
What is Marketing?
A way to supplement a budget that may be stagnant or not meeting your needs
What is fundraising?
Individuals who what sporting events.
Who are spectators?
The most expensive aspect of scheduling in regard to away games
What is transportation?
Offered in the off-season to utilize an empty facility.
What are summer camps and identification camps
The fourth P most utilized in marketing
What is Promotion
The accounts or line items used on a daily basis within the athletic departments
What are operating budgets
This type of leadership involves letting all people having a voice and majority rules.
What is Democratic leadership?
These games are often scheduled years in advance for college/HS sport.
What are conference games?
Utilizing "green" practices that reduce a facilities energy consumption, waste and running costs.
What is sustainability
The individuals you focus on with specific marketing practices
What is your target market?
In sponsorship where side gives up something of value (money/gift) with the desire to gain something of value (exposure/new market visibility).
What is the exchange relationship?
This managerial function involves assigning tasks to subordinates.
What is delegating?
This organization manages various youth sport programs.
What is the Amateur Athletic Union (AAU)
Includes a mission statement, objectives, goals and other guidelines for marketers
What is a marketing plan
Making your product unique from competitors in the eye of your consumers.
What is differentiation?
Cash or gifts from a government agency or private entity to fund large programing.
What are grants.