Athar's Branding Workshop

True or False

100

A brand's tone of voice should remain consistent across all marketing channels and touchpoints.

True, consistency in a brand's tone of voice across all marketing channels and touchpoints helps reinforce the brand's identity, build trust and recognition among audience, and create a cohesive brand experience. 

200

Branding is static and cannot evolve over time.

False, in fact, many successful brands evolve and adapt their branding strategies to stay relevant, meet changing consumer preferences, and reflect the company's growth or new direction.

300

A brand's identity is solely determined by its visual elements, such as logos, colors, and typography, and does not encompass its values, mission, and culture.

false

Fill in the Blank

100

What is Upfuse's brand identity, brand voice, brand value? 

• Brand identity: Trendy, youthful, diverse designs
• Brand voice: Fashion-forward, accessible, customer-centric
• Brand values: Style, environmental friendly, inclusivity

200

The popular juice brand with the slogan "Feel the Squeeze" in Egypt is

Juhayna

300

Used storytelling on Tiktok (Building a Clothing Brand in 20 days), brand identity: high quality, affordable prices. 

Oudies

Game

100

Branding Role Play: 

Explain to your team a brand's identity, strategy, elements, color, and emotions without mentioning the name of the brand and they will try to guess it.

RedBull

200

Branding Brainstorm

Challenge: Increasing Athar's Awareness. Participants must brainstorm creative ideas or solutions to address the challenge while staying true to Athar's brand identity.

300

2 teams against each other

Build Your Brand Experience