Show:
Creativity
Visual Merchandising and Core Design Strategies
Fixtures, Wall Setups for Fashion
Fashion Apparel & Accessory Coordination
Signing and Lighting
100
What does success in the field of visual merchandising depends on ?
Depends on the ability to impart creativity into every part of the job
100
An identified segment of the population that research shows to be a good fit for a retailer’s products or services
What is a target market?
100
The advantage to maintaining a permanent selling floor layout?
Regular shoppers know where to go to find products that they routinely purchase.
100
Four ways you can coordinate merchandise.
A. fabrication B. trend C. color D. end-use
100
Signs that describe return policies, and relate to the day-to-day business of a store.
Operational signs
200
To a retailer, what is "thinking out of the box"?
Not afraid to go beyond what comes naturally to you in order to find new solutions to merchandising problems.
200
Lighting effects, sound levels, aromas, traffic patterns, signing, attractive fixtures, and well-displayed merchandise
What is are atmospheric elements?
200
The correct order of the elements of the fashion cycle progression.
Incoming or testing, pre-peak, peak, post-peak, out-going
200
In a step-by-step approach to merchandising fixtures and walls for fashion apparel and accessories, what is the correct order for coordination criteria?
By end-use, by fabrication, by style, by color
200
The first guideline for effective signing presentation.
Make sure that a sign is necessary
300
What are three action steps to help you “jump start” your creativity?
Look. Compare. Innovate
300
Retail brand image is a combination of tangible and intangible factors that describe what shoppers think about their relationship with a store. or The store’s identity and the value that customers associate with shopping there and buying its products.
What is retail brand image?
300
The function of capacity fixtures
To hold large quantities of merchandise
300
Three basic steps to dressing a coordinated hanger
Select the outfit, dress the hanger, steam the outfit
300
When you compare the lighting styles used in a Victoria’s Secret and a Wal-Mart, you have an example of the way that lighting affects a store’s________
Atmospherics and brand identity
400
What does the SCAMPER model stand for?
Substitute Combine Adapt Modify Put to other uses Eliminate Reverse or rearrange
400
How important, large, or heavy an object appears to be versus how much it really weighs or how large it is
What is optical weight?
400
Two-ways fixture or t-stands are frequently used to feature
Feature newest and most exciting items in a department
400
A mannequin that accurately portrays human anatomy and facial features and may be modeled to portray any age, size, ethnicity, or attitude.
Realistic mannequin
400
The term for the degree to which a lighting source allows colors to be viewed under conditions closest to those offered by natural daylight is_______
Color rendition
500
An individual’s attitudes and habits
What is "Psychographics"?
500
When merchandise is displayed together because it has the same end-use.
What is Functional grouping?
500
When you stand at the store entrance, looking into the store, the walls you can see in your immediate range of vision are known as_____
Priority walls
500
The primary reason for removing mannequins from their bases and bolting them directly to the floor, riser, or platform for in-store display.
For shopper safety in the event of bumping or brushing up against a mannequin while shopping
500
To keep the store’s image bright and displays looking sharp, all aspects of lighting should be______
Checked daily according to a checklist that includes selling floors, walls, windows, entrances, and task areas.