RFA 101
What does RFA stand for?
Ruder Finn Atteline
Who’s the most likely to say “Let’s sync up?"
Radhika
A mysterious creature from a Netflix show took to the streets of New York, giving high-fives and scaring pedestrians.
Netflix’s “Wednesday – Thing”
This Netflix show made hashtags, influencer launches, and questionable client pitches look glamorous - even if real PR pros cringe at the lack of strategy.
Emily in Paris
What has to be broken before you can use it?
An Egg
Where was Atteline's first Office?
What’s one tradition unique to the Atteline office culture that defines its energy?
Afternoon Snacks
This campaign invited you to share something personal - literally - turning bottles into friendship tokens
Coca-Cola’s “Share a Coke”
Before PR had influencers, it had ad men - and this 1960s series showed how storytelling, emotion, and a good pitch could sell anything from lipstick to the American Dream
Mad Men
The more you take, the more you leave behind. What are they?
Footsteps
What is the famous quote on the RFA website?
"Culture eats strategy for breakfast"
What is the name of our office, Ghost? IYKYK
Bob
Bringing Saudi storytelling to the runway, this campaign reimagined aviation uniforms through couture - a world-first color debut and a nod to the golden era of flight
Riyadh Air x Ashi
This film’s icy fashion editor, was inspired by a real-life Vogue icon known for her sunglasses, bob haircut, and formidable presence, What is the film?
The Devil Wears Prada
I have keys but no locks, space but no rooms - you can enter but can’t go outside. What am I?
A Keyboard
Name 4 of the areas of expertise that RFA covers as a whole
- Finance, Property, Technology, Transportation & Logistics
- The Art & Entertainment, Fashion & Retail, Health & Beauty, Luxury, Sports, Travel & Tourism, Automotive
What does Dissemination mean?
Sending out a press release
A talking rabbit exposed the dark side of beauty - one tear-jerking clip at a time.”
Humane Society International’s “Save Ralph”
In 2025, this newly launched activewear brand featured over 50 female athletes, inclusive sizing, and a direct challenge to traditional fitness marketing. What was the brand and campaign name?
NikeSKIMS “Bodies at Work” campaign
I speak without a mouth and hear without ears. What am I?
An Echo
Ruder Finn’s global headquarters are in which city, and what year was the agency founded?
New York City, 1948
Name all 3 recurring points that everyone has in their KPIs
- Always have updated timesheets
- Meet all blog deadlines, without fail
- All employee review forms filled, without fail
This participatory tourism campaign turned citizens into the country’s biggest ambassadors, proving that the real attraction isn’t the beaches - it’s the people
It’s More Fun in the Philippines
In one of 2025’s strangest viral PR stunts, shocking the internet by ‘killing off’ the face of the brand, only to resurface days later as part of a new campaign.
Duolingo’s ‘Duo’s Death’ campaign
I’m not alive, but I grow; I don’t have lungs, but I need air; I don’t have a mouth, but water kills me. What am I?
Fire