DEFINITION
What is one definition of attitude?
Consumer attitude may be defined as a feeling of favorableness or unfavorableness that an individual has towards an object
What are the 3 sources of formation?
Experience, word of mouth (family/friend) and mass media
This is the final component of the tricomponent attitude model
Conative Component
Altering consumers attitude is a key strategies used by markets to create a positive attitude in the mind of consumers in comparison to:
Competitors products
What is another definition of Attitude?
A learned predisposition or tendency to behave in a consistently favorable or unfavorable manner with respect to a given object
True or False?
WhatsApp, Facebook, type writer billboard advertisement are all parts of exposure to mass media
False
This component is treated as an expression of the consumer's intention to buy
Conative Component
What are the three approaches used to change consumers attitude?
(1) change perceived importance of attributes ,(2) add new attributes to products and (3) change beliefs about attributes
After Tessica Brown's (gorilla girl glue) personal experience with the product gorilla glue, what type of attitude would she now have towards the product?
unfavorable / negative
This model show emotions and feelings
The Affective Component
Which component of the ABC/tri-component model deals with the understanding that one gets from a first hand experience?
Cognitive