Functional Theory of Attitudes
The ____ function relates to the basic principles of reward?
Utilitarian, Value-Expressive, Ego-Defensive, Knowledge
Utilitarian
Is "think, feel, do" a high involvement, low involvement, or experimental hierarchy?
High
SANSKARRRRR!!!!!
(free point)
You're welcome. #NotAllHeroesWearCapes
Jorge hails from which country?
Spain
What's the name of $wagner's hometown? (2 acceptable answers)
Pinckney or Hell
Attitudes we form to protect ourselves either from external threats or internal feelings perform a(an) function.
Utilitarian, Value-Expressive, Ego-Defensive, Knowledge
ego-defensive
In multi-attribute attitude models, what does Ao stand for?
Attitude Object
Does the following sentence describe the central or peripheral route to persuasion: "change occurs from careful and thoughtful consideration of the information’s merits"
Central
What sport does Jorge enjoy playing?
Tennis
What's $wagner's favorite chocolate candy?
Reese's
Rolex’s prestigious brand image generates a positive
attitude from consumers through its ____ function?
Utilitarian, Value-Expressive, Ego-Defensive, Knowledge
value-expressive
The ABC Model of Attitudes stands for Affect, Behavior, and what?
Cognition
For high involvement situations, do we use central or peripheral routes to persuasion?
Central
Earlier this semester, Jorge sent the class info about a summer internship in Madrid. Which company was the internship for?
Airbus
What position did $wagner play in high school soccer?
Center Back
We form some attitudes because we need order, structure, or meaning. A(an) ____ applies when a person is in an ambiguous situation or when he or she confronts a new product
Utilitarian, Value-Expressive, Ego-Defensive, Knowledge
knowledge function
Attributes, Importance, and Evaluation are components of attitude measured by which model?
Fishbein Model
In terms of persuasion, does the central or peripheral route lead to a temporary change in attitude?
Peripheral
Jorge was a consultant for which company earlier in his career?
Deloitte
In which month was $wagner born?
February (19th to be exact)
KFC’s slogan “it’s finger lickin’ good” appeals to the
___ function of attitudes – to provide a good taste
Utilitarian, Value-Expressive, Ego-Defensive, Knowledge
utilitarian
Basic multi-attribute models contain 3 specific elements: attributes, beliefs, and what?
Importance Weights
What does ELM stand for?
Elaboration Likelihood Model
Name one school Jorge attended
University of Texas, San Antonio
Columbia
IE Business School
University San Pueblo
Rhinos are $wagner's 2nd favorite animals. What's his favorite animal (not including puppies)?
Tree Frog