Dealership
We tend to work more with one type of dealership group type called this
What are group or family (not corporate)
This money making department of the dealership we rarely talk to
Parts
These are the biggest push across the industry
No, Search boxes and moving video are more user friendly and get the customer where they want
Rotating hero images can be missed.
The most common problem we have with GM's and Owners
Ghosting or being late
What type of inventory is often shared between stores
What is used
CSI stands for what and what is it
Customer Satisfaction Index
XX of car buyers are willing to switch dealerships for a better customer experience.
What is 46%
What digital tactic is the numer one recommendation for every customer?
Paid Search
If a dealers website is not converting, what are common issues with it?
Call To Actions, Chat Box blocking screen, bad SRP, no photos on vehicles, etc
New Car Inventory nationally is currently at what level
Higher than average
3 million units (an 84-day supply), sitting above the traditional industry target of a 60-to-75-day supply
In with the old, out with the new. What is aged inventory?
The time spent of vehicles on the lot. 30 days is average.
Stellantis - what brands do they own
Who are Chrysler, Jeep, Dodge, Ram, Fiat, and Alfa Romeo
These 4 digital tactics commonly over index in the automotive industry
What are social media, internet videos, podcasts, and online newspapers
Restrictions on where funding can be spent within dealer programs is known as
What is co-op
What is the system of charging interest on inventory in a dealership by the OEM called
What is floor planning
Business Development Center. They answer the leads, but AI is starting to take this over.
On average, only 1 in how many leads convert from third party vendors (Autotrader, Cars.com, Car Gurus)
What is 1 in 3 leads
This semi luxury has very difficult co-op and preapproval processes
Who is Acura
Larger groups may have this roadblock when it comes to connecting
Getting them all to agree on one thing. Better to have one decision maker at the top who works fast
Who is the largest automotive dealership group (not ecommerce company) in the country?
Who is Lithia (AND Driveway)
X Time and My Kaarma are vendors we work with a lot and what is their main tool on a website
Service Scheduling
Shift Digital holds the majority of automotive certified advertising programs. These three brands are not part of their portfolio
Who are Acura, Honda, and Mercedes Benz
Drive Centric is a hot tool in the industry right now for dealerships - What is it?
AI CRM Tool
Why is the FTC cracking down on dealers?
Transparent pricing