Google Ads
How many characters are in a standard Search ad headline?
What is 30?
Facebook doesn't use intent based search queries to target audiences, this type of advertising is frequently referred to as?
What is disruptive advertising?
What does CTA stand for?
What is the Call-to-action?
What is Avalaunch's Analytics account email address?
What is analytics@avalaunchmedia.com?
How much of your time should be spent as billable utilization?
What is 80%?
What does RLSA stand for?
What is remarketing list search ads?
According to FB, how often should creatives be updated?
When is every two weeks?
What is relevancy, load speed, and ease of navigation?
What access is necessary to create goals, and audiences, as well as link a Google Ads account?
How long do you have to schedule a kickoff call once the contract has been signed?
What is 48 hours?
According to Google, which attribution model is the best?
What is data driven attribution?
The recent update to iOS 14 targeted privacy for those using apple operating systems. This mainly affects ads serving on what device?
What are mobile devices?
According to a recent study by forrester, the average mobile user is only willing to wait how long for the page to load before they bounce?
What is 2 seconds?
Where can one compare attribution models within Analytics?
What is the Model Comparison Tool?
What is the minimum a clients retainer should be to get performance design services?
What is $3K?
Google's growth formula recommends targeting audiences with two different objectives in mind. One objective is to generate leads and the other is?
What is generating awareness?
According to Facebook, what % of users worldwide use a mobile device to access their platform?
What is 98.3%? (81% have never accessed FB any other way)
According the recent conversion benchmark report form Unbounce, the industry with the highest conversion rate is?
What is catering and restaurants?
If you wanted to see traffic from Google ads the source/medium would be?
What is google/cpc?
You should focus on different aspects of account performance every week to make sure we have a chance to frequently look at all aspects of the account. What is the optimization for the second week of the month?
What is audience, demographics and targeting?
Googles Growth Formula states that given the final sale and conversion rate you can find the value of the previous conversion. If the final sale is worth $1000, and has a conversion rate of 15%, how much is an SQL worth?
How many is one?
According to a test performed by Unbounce's Oli Gardner changing your CTA to the personal possessive can increase your conversion rate by up to?
What is 25%
When linking Analytics to Google Ads sometimes the site metrics will not populate in the Google ads account. When this occurs there is a switch that must be flipped to allow the site metrics to be imported. Where is the switched located?
What % of the PPC team's revenue is from Lead Gen clients?
What is 86.6%?