Codes and Conventions
This code was used near the end of the second act of Parasite to show that the family is still small and powerless despite acquiring jobs working for the rich family.
Camera - High angle extreme long shot.
This belief suggests that all those who are rich and successful have done so because they have worked harder than the poor.
What is Meritocracy?
The 5 stages of this process are: Research & Development, Pre-Production, Production, Post-Production and Distribution
What is the media production process?
Originally mass media corporations, these deciders of media access have changed in the age of social media.
Who are media gatekeepers?
TAC drink-driving ads on television are examples of their use of media.
Who is the government?
This narrative convention can be used to control what the audience gets to see increasing audience engagement by creating mystery and tension.
Point of View
The cultural context of consumption can affect an audience's readings of certain scenes and moments. This important prop in Parasite might be interpreted differently by Western and Korean audiences.
The Scholar’s Stone (Suseok)
These two steps of the production process, one of which requires showing your product to others, allow media creators to refine their media products.
What are feedback and reflection?
The social media live-streaming of peaceful protesters contrasting with the mainstream media's BLM rioters is an example of this new media phenomenon which gives more power and influence to individuals.
What is citizen journalism?
Reasons for this government practice are: Protecting vulnerable audiences (media ratings and laws on gambling ads), protecting cultural identity and economy (Australian content quotes), and preventing misinformation.
What is regulating media?
This narrative convention engages audiences by allowing them to first establish a connection to characters, then putting obstacles and conflicts in those characters' way, and then resolving those conflicts.
Three-act structure?
The semi-basement apartments in Parasite are a product of the historical context of the film. This historical event specifically.
What is the Korean War?
This group of people, presented as demographic and psychographic information, will best be able to enjoy and engage with my media product.
What is my target audience?
These new methods of production and distribution have allowed individuals to exercise agency by easily creating content and reaching audiences.
What are digital production technologies (phones and webcams) and Social Media platforms (Tik-Tok, Twitch, etc.)
This government institution is in charge of regulating things such as gambling advertising, spam calls, radio signals and quotas.
What is ACMA (Australian Communications and Media Authority)
During the scene where Jessica and Mrs. Park are discussing the trauma of the Park's son, this characteristic and formal convention of film is broken to create the meaning that Jessica is getting into Mrs. Park's head and playing with her emotions.
What is the 180 degree rule?
The economic context of Parasite, its low budget, meant that the film needed to be shot on these rather than on location.
Studio sets
This method of documenting media productions allows you to keep track of what has happened on each of your production days.
What is a production diary?
Although new media has allowed for more voices to be heard, mainstream media corporations are still influencing the topics being discussed through this process of promoting certain media stories over others.
What is Agenda Setting?
This new media ethical issue relates to platforms collecting data from social media users in order to predict and control their behaviours for the purpose of profit and political gain.
What is surveillance capitalism?
The symbolism of the native headdress that the Parks wear, not only indicates their ignorance for indigenous cultural practices but also relates to this practice of invading a country and pushing your culture on the people that live there.
What is colonialism?
This presumption of neoliberalism is criticised when the lower-class characters in Parasite are shown to commit violence against each other while vying for the same opportunities.
What is the presumption that competition is healthy for a society?
Meaning and audience engagement are created through the use of these media elements? Give an example of how you used them.
What are codes and conventions?
This element of social media platforms is an instant feedback loop that gathers data from your consumption habits and interests and provides more content to you.
What is the algorithm?
The rise of misinformation, filter bubbles, and echo chambers has led to this phenomenon which divides people across ideological lines.
What is political polarisation?