Influence and Conforming
Liking and Loving
Helping and Altruism
100

Tendency for people to adopt the behavior, attitudes and values of other members of a group

Conformity

100

The experience of being drawn to another person

Interpersonal attraction

100

An affective response in which a person understands, and even feels, another person’s emotions and experiences

Empathy

200

Doing something in response to an authority figure’s instruction

Obedience

200

A dysfunctional form of reliance where one or both individuals become excessively dependent on the other for their emotional well-being, sense of self-worth, or validation.

Codependence

200

In relationships, individuals seek interactions that maximize benefits and minimize costs

Principle of social exchange

300

The authority to influence or control the behavior, decisions, or perceptions of others within a social group.

Social power

300

The more ____ people are to one another, the more likely they are to be attracted to one another. 

Similar

300

When we assume that others will take action and therefore do not take action ourselves. The more people present, the less likely any single person feels compelled to take action.

Diffusion of responsibility/bystander effect

400

When individuals conform because they believe others have more accurate knowledge

Informational Social Influence

400

A cognitive bias in which perceiving someone as physically attractive leads to more favorable evaluations of their other, unrelated traits.

Halo effect

400

The belief that people should help others in need and behave in ways that benefit the larger community.

Social responsibility norm

500

When individuals conform to be liked, accepted, or to avoid rejection by a group.

Normative social influence

500

When two people mutually share personal thoughts, feelings, or experiences with each other, building trust and closeness.

Reciprocal self-disclosure
500

The expectation that people will respond to others based on how they have been treated — returning benefits for benefits and responding to harm with harm.

Reciprocity norm