Audiences
These are the highest revenue grossing audience category for all of Experian.
What are demographic audiences?
Allows a user to look up additional identity signal against the digital ID graph in real-time to enhance the bid stream with other identifiers.
What is real-time ID (RTID)?
AVOD
What is ad supported video on demand?
Consumer View Plus
What is not a Product
What is the third highest revenue grossing audience category across all activation platforms?
What is Lifestyle and Interests?
This product consists of off-the-shelf, digital segments built by Experian that can be used by others to develop their own branded derivative for audience activation. It excludes key audiences like Mosaics.
What is Experian Whitelabel audiences?
CDP
What is a customer data platform?
Experian Digital Managed Services
What is not a Product
This is a group of households within a geo-spatial classification that over indexes to national average for targeting
What is a geo-index audience?
This product allows users to build build audiences through an audience creation interface for Boolean joins, understand counts on audience size, and send the audience to various digital destinations for activation in a self-service tool.
What is Audience Engine?
SSP
What is a supply side platform?
Audience Insights
What is an add-on to Audience Engine for Activation Insights, formerly known as Discovery Insights. No longer sold as a stand alone product. Now a feature.
This is an audience that identifies groups of people who display behavioral and demographic characteristics similar to your best, existing customers
What is a look-a-like or prospect audience?
This product is off-the-shelf, digital segments pre-defined by Experian that can be used in any digital Targeting Advertising Campaigns. The service is available for use in Advertising Platforms that have an Experian Integration and meet Experian reporting requirements.
What are Experian Syndicated Audiences?
TTL
What is Time to Life (common reference to the length of time an ID will remain present before it auto ages out)?
Joint Graph
What is no longer a stand alone product. Bundle of Graph and Marketing Attributes