Paragraph 1 & 2
When Jimmy entered the convenient store, what was awaiting him?
A series of marketing strategies was awaiting him.
"The cashier checked Jimmy's items and suggested that he _______ eight more dollars...."
(A) spent
(B) spends
(C) spend
(D) spending
And the reason for your answer?
(C) spend
因為spend前面省略了should:
"...suggested that he should spend eight more dollars..."
第三段倒數第3行:
"Even when lining up at the counter, customers can find cheap items within their reach and may end up getting one."
翻譯 "within their reach" 和 "end up getting one"
within their reach 伸手能構得著
end up getting one 結果又多買了一樣
"These gifts often come in a series so that some customers will want to collect all of them."
so that 如此一來
so ... that ... 太...以至於...
請翻成中文:
第二段第一行
" Jimmy headed straight for the snack section."
Jimmy直接前往零食區
head for 前往
--> We headed for the night market after dinner.
Snack section 零食區
According to Paragraph 2, what did Jimmy buy in the convenience store in the end?
He bought two bags of patato chips, one pack of chewing gum, and one bar of chocolate.
end up + Ving 結果...; 最終...; 以...結束
請翻譯:
期中考完我承諾下次要努力, 結果我又開始每天滑手機~
I promised to work harder after the midterm exam, but I ended up swiping my smartphone everyday again.
翻譯下列句子:
中華電信499方案(The NT$499 service package)太誘人了以至於很多人花好幾個小時排隊(wait in line)要換成(switch)新方案
The NT$ 499 service package is so tempting that many people spent hours waiting in line to switch to the new plan.
找出第二段的兩句 "分詞構句"
第二段第2行:
"Glancing at the brands on the top two shelves, he noticed one that had a special offer"
第二段第9行
"Convinced, Jimmy got himself a chocolate bar for 15 dollars because he needed one more sticker."
According to Paragraph 3, why do stores generally put more expensive items at eye level?
It's because we are more likely to buy products that we can spot easily.
請翻譯:
Meghan Markle, 曾離過一次婚, 結果變成了英國王妃 (Duchess)
Meghan Markle, who was once divorced, ended up a British Duchess.
Who is the winner in the end? Customer or convenience stores? Why?
Convenience stores are the winner because they make a lot of money.
第二段第五行:
"While Jimmy was waiting at the counter, a rack [displaying chewing gum] caught his eye."
...displaying chewing gum... 為 _______ 子句簡化而來的分詞片語
形容詞子句
簡化前:
"While Jimmy was waiting at the counter, a rack [which displayed chewing gum] caught his eye."
"Because of this, shoppers often pick up more things than they planned on."
What does "this" in this sentence refer to?
第四段第1行:
"In addition to these product displays, giving away stickers to customers is a common way for convenience stores to promote sales."
斜線處句子請用 it 開頭改寫
..., it is a common way for convenient stores to give away stickers to customer to promote sales.
giving away stickers to customers --> 動名詞當主詞
Find the collocation in Paragraph 5
在特價中占到便宜
take advantage of special deals
1. special offer (30 % off if you buy two bags)
2. stickers (exchange 10 stickers for a Snoopy mug)
Look up the word "planogram" online and try to explain it in Chinese.
零售商事先規畫貨物的擺放位置藉以達到最大的銷售量
"a diagram or model that indicates the placement of retail products on shelves in order to maximize sales. "
Have you collected stickers from convenient stores? What was the gift that wanted to get?
Do you think giving away stickers is an effective marketing technique?
Please chat with your teammates for 2 minutes and share your answers
Answer may vary.
"These offers appeal to the customers and keep them returning and spending more"