Breastfeeding Basics
Latch & Positioning
Milk Supply & Management
WIC Resources
Common BF Concerns
100

This thick, yellow “first milk” is rich in antibodies and protects newborns from infection.

What is colostrum?

100

A deep latch should include this part of the breast, not just the nipple.

What is the areola?

100

Milk supply works on this principle.

What is supply and demand?

100

This WIC staff member provides mother‑to‑mother support, basic breastfeeding help, and referrals for more complex issues.

What is a Breastfeeding Peer Counselor?

100

This painful issue is most often caused by a shallow latch and usually improves with better positioning.

What are sore nipples?

200

This is the most reliable sign that a baby is getting enough milk.

What is diaper output and weight gain?

200

This position is ideal for newborns with low tone or latch difficulty.

What is laid‑back breastfeeding?

200

This is the typical number of feeds per day for a newborn.

What is 8–12 times per day?

200

This monthly WIC Support group meets on the first Monday of each month.

What is the Breastfeeding Happy Hour?

200

Mothers often think they have this problem, but it’s usually a misunderstanding of normal newborn feeding patterns like cluster feeding.

What is perceived low milk supply?

300

Exclusive breastfeeding is recommended for this many months.

What is 6 months?

300

Clicking sounds during feeding usually indicate this issue.

What is a shallow latch or poor seal?

300

Common practice for giving something other than just breastmilk to baby.

What is supplementing?

300

This occurs on the first Monday of each month at 9AM and 1PM.

What is the Prenatal Breastfeeding Class?

300

This condition makes breasts feel very full, firm, swollen and sometimes painful.

What is engorgement?

400

This bottle‑feeding method slows the flow and helps mimic breastfeeding rhythm.

What is paced bottle feeding?


400

This short phrase is used to explain how to latch baby.

What is "nose-to-nipple" positioning?


400

This is the recommended storage time for freshly pumped milk in the refrigerator.

What is up to 4 days?

400

This WIC benefit helps mothers returning, school, or baby is in NICU.

What is a breast pump?

400

This challenge involves a tender lump in the breast caused by milk not draining well and can lead to mastitis if not addressed.

What is a plugged duct?


500

This hormone triggers the milk ejection reflex (let‑down) and is released when the baby suckles.

What is oxytocin?

500

This position allows mom to hold baby at her side while supporting the back of the baby's neck.  Often recommended a mother that has a had a C-section.

What is the football hold?

500

This technique—massaging the breast and using gentle compression during feeds or pumping—can increase milk flow and emptying.

What is breast compression?


500

This national website offers videos, tips, and parent‑friendly breastfeeding information created specifically for WIC families.

What is wicbreastfeeding.fns.usda.gov or WIC Breastfeeding website?

500

This breastfeeding complication includes fever, body aches, and a red, painful area on the breast, and may require medical treatment.

What is mastitis?