the legends
A common crunchy breakfast or snack item, this was the first private label item packaged and sold by Trader Joe’s.
Granola
Each season brings a variation of this sweet treat - so nice, it bares our name twice!
Joe-Joe’s cookies
Meaning “change” and “good,” this core value stands for making incremental improvements.
Kaizen!
This is what HABA stands for
Health and beauty aids
This is what QIL stands for.
Quick Item Lookup
This product has historically been called “two buck chuck” and is an exclusive partner with Trader Joe’s
Charles Shaw wines
A local favorite in Racine, Wisconsin, this pastry is gaining popularity nation-wide with seasonal flavors and an unbeatable price
Kringle
Don’t be dull! Implement this best practice with your uniform tool.
Change your box blade
Meals on the go are found in this perishable section. Know where to dough!
Fresh
This customer-facing task requires the crew member to act as the party host and actively look to meet customer needs or engage with our shoppers.
Helmsing
While each store has it’s own mascot, the “unofficial” mascot of every store is this iconic critter
A lobster 🦞
Who cares what Speculoous means, this spreadable sensation is a staple in every neighborhood store
Cookie butter
This core value requires us to us look through the customer’s eyes while thinking about their internal and external experiences.
WOW customers experiences
These products are a cut above our competitors. With unBRIElievable values, you may find something UNEXPECTED.
Cheese
I hear bells ringing! One? Two, and three?!
1 bell = all hands on deck at the Grande Finale
2 bell = help at this specific spot
3 bell = I need a mate
**DAILY DOUBLE!!** 4 bell = UNOFFICIAL mini dance partyJoe, our founder, originally owned a convenience store by this name
Pronto Mart
These perishable products bring shoppers in by the dozens! Though a non-consumable variety of products, the prices are unparalleled with exceptional quality. Every entry way is stocked with the best and freshest each morning.
Plants and flowers
When preparing donations, this best practice calls for you to box and tally how many units you’ve identified as unsellable.
Counting your shares
When we want our customers to fall in love at first bite, this living end cap will help make their grocery dreams come true.
Demo
@
TOS - temporarily out of stock
The company’s green-skinned spokesperson shares the same name as our product periodically. Name that puppet.
The Fearless Flyer
Often imitated by our competitors, the success of this product has spiced EVERYTHING up throughout our store - snacks, nuts, dips, and more!
Everything but the Bagel seasoning
When a customer asks where something is located, take it a step past pointing!
Walk the customer to the product
You may not be able to freeze time, but these products from around the world will help you experience international cuisine by taking a trip through this section.
Frozen
P94011
Produce code for organic banana 🍌