Mission & Vision
Expansion Strategy
Retrenchment Strategy
Portfolio Management Strategy
100
This global company's mission is to "organize the world’s information and make it universally accessible and useful."
GOOGLE
100
This type of expansion strategy involves manufacturing products in one country and sending and selling them to another country.
EXPORTING
100
Which of the following companies has filed for Chapter 11 bankruptcy in the US?
A. Hooters
B. Tupperware
C. Philippine Airlines
D. All of the above
D. ALL OF THE ABOVE
- Philippine Airlines (2021)
- Tupperware (2024)
- Hooters (2025)
(Chapter 11 bankruptcy is a retrenchment strategy wherein the company continues to operate but must reorganize its business affairs, debts, and assets with approval by the courts.
Meanwhile, in a Chapter 7 bankruptcy, the company ceases operations and its assets are liquidated and the proceeds are distributed to creditors.)
100
In the BCG Matrix, this category represents high-growth, high-market-share business units that require significant investment to sustain their growth. While they generate substantial revenue, they also demand continuous funding to maintain their competitive position.
STAR
(A business unit or product line characterized as having high industry growth and high company market share)
200
The mission of this company is "to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world's premier entertainment company."
DISNEY or THE WALT DISNEY COMPANY
200
San Miguel Foods launched "Chik 'n Juicy," a chain of rotisserie stores that sells its Magnolia brand of chicken directly to consumers. This expansion is an example of a Concentration strategy, specifically:
A. Backward Integration
B. Forward Integration
C. Franchising
D. Licensing
E. Exporting
F. Acquisition
B. FORWARD INTEGRATION
(Forward integration = an expansion strategy where the company moves closer to customers by venturing into the distribution business
Backward integration = an expansion strategy where the company takes over the role of suppliers by supplying its own raw materials)
200
Which of the following is an example of a turnaround strategy?
A. Offering the entire company for sale
B. Filing for bankruptcy
C. Reduction of top management's salary and bonuses
D. All of the above
E. None of the above
C. Reduction of top management's salary and bonuses
200
When considering a portfolio with business units in both the "Cash Cow" and "Question Mark" quadrants of the BCG Matrix, which strategy should be prioritized for long-term profitability?
A. Divest "Question Marks" to improve profit margins
B. Reallocate resources from "Cash Cows" to "Question Marks" to increase growth
C. Maximize profit from "Cash Cows" to fund the development of "Question Marks"
D. Invest equally in both "Cash Cows" and "Question Marks" to maintain a holistic approach
C. Maximize profit from "Cash Cows" to fund the development of "Question Marks"
(Maximizing profit from "Cash Cows" provides the necessary funding to support the growth of "Question Marks," which have the potential to become future "Stars" and drive long-term profitability.)
300
"Our mission is to inspire creativity and bring joy."
TIKTOK
300
Ayala Land Inc. adopted this expansion strategy in 2011 when it entered into a 25-year lease contract with UP for the development of a shopping center, now known as UP Town Center, in UP's 7.4-hectare property along Katipunan.
BOT (Build-Operate-Transfer) or PPP (Public-Private Partnership)
300
In 2016, LinkedIn implemented a sell-out strategy, selling the entire company for $26.2 billion in one of the largest deals in the industry. Which company acquired LinkedIn and remains its owner today?
MICROSOFT
300
Vitamin supplements Neurobion and Sangobion are produced and marketed by this multinational company, after acquiring and including in their business portfolio Merck's Consumer Health division in 2018.
PROCTER & GAMBLE (P&G)
400
"A Filipino Catholic learning community that nurtures the whole person committed to lead in mission and service for the greater good."
This is the vision of which Philippine university?
MIRIAM COLLEGE
400
Luxottica, an Italian conglomerate, manufactures and sells Ray-Ban and Oakley sunglasses, operates Sunglass Hut retail stores, and manages EyeMed Vision Care, a vision insurance provider.
Based on this description, Luxottica has expanded its business primarily through:
A. Concentric Diversification
B. Conglomerate Diversification
C. Concentration
D. Exporting
E. Franchising
F. Licensing
A. CONCENTRIC DIVERSIFICATION
(Concentric Diversification - expanding to another industry with related or overlapping value chain processes
Conglomerate Diversification - expanding to another industry without related or overlapping value chain processes)
400
In 2014, Unilever divested its Royal pasta brand in the Philippines, selling it for P2.1 billion to this local company.
(Hint: This company is also Unilever’s joint venture partner in the Selecta ice cream business.)
RFM CORPORATION
400
If the ratings for Apple's business portfolio are as follows, which Apple product or service below can be found in the QUESTION MARK quadrant of the BCG Matrix?
A. iPhone (Low Industry Growth, High Market Share)
B. Apple Watch (High Industry Growth, High Market Share)
C. Apple TV+ (Low Industry Growth, High Market Share)
D. iTunes (Low Industry Growth, Low Market Share)
E. Macbook (High Industry Growth, Low Market Share)
F. None of the above
(NOTE: Rely only on the provided data.)
E. Macbook
500
This Philippine bank's "corporate vision is to become one of the top three (3) universal banks in the Philippines with respect to market capitalization, profits, and customer coverage, grounded in its Purpose of "Co-creating Innovations for a Better World" and its Essence of "Powering the Future of Banking."
UNIONBANK OF THE PHILIPPINES (UBP)
500
This is a type of expansion strategy in which a company builds a new project—such as a manufacturing plant, sales office, or real estate development—from the ground up in a previously undeveloped location, rather than acquiring or partnering with an existing business or facility.
GREENFIELD or GREENFIELD INVESTMENT
500
This Philippine company in the food and restaurant industry pursued a diversification strategy by operating multiple restaurant brands and a hotel, the Meranti Hotel in Quezon City. However, the strategy proved unsuccessful, leading them to implement a sell-out strategy, selling its wholly-owned hotel subsidiary, Room Ventures Corp. in 2019.
MAX'S GROUP
(After selling its hotel business, Max’s Group shifted its focus exclusively to the food industry, adopting a Concentration strategy. It operates restaurant brands such as Max’s, Yellow Cab, Pancake House, Dencio’s, Teriyaki Boy, and the local franchises of Jamba Juice and Krispy Kreme.)
500
In 2022, the Jollibee Group formed a joint venture with Yoshinoya International Philippines, Inc. to establish Yoshinoya Jollibee Foods, Inc. Prior to this, the Japanese beef bowl brand operated in the country through a franchising agreement with which local company?
CENTURY PACIFIC FOOD INC. (CNPF)