Global Market
What are the four emerging markets that cosmetics companies are targeting?
Brazil, Russia, India, and China (BRIC countries).
Who called China a "$100 billion opportunity" in the cosmetics market?
William Lauder, CEO of Estée Lauder.
Which company offers whitening creams like White Perfect in China?
L'Oreal
What type of foundation do Japanese women prefer due to their climate?
Compact foundation
What did Estée Lauder’s Carol Shen say about Chinese consumers and luxury products?
price sensitive but willing to invest in expensive products
Which country is the third-largest global cosmetics market after the United States and Japan?
Brazil
What percentage of China's urban population lives outside Tier 1 and Tier 2 cities?
75%.
What product did L’Oréal introduce in India that led to its eventual success there?
L'Oreal Excellence creme (Hair color)
Why is white skin valued by many women in China?
associated with wealth
What product category makes up only 15% of L’Oréal’s sales in Brazil?
Makeup and skin care
What challenge do cosmetics companies face when entering Brazil’s market?
preference for door-to-door sales over department stores and retail.
What type of skin care products are increasingly being bought by Chinese men?
Skin-care products for male grooming
What does Estée Lauder focus on in China—mass-market or premium brands?
Premium Brands
Which beauty company has a reputation for understanding the skin issues of Asian women?
Shiseido
What brand strategy did L’Oréal shift to in India after its low-priced products failed?
Premium-price, upscale strategy.
In India, which competitor targets the low-income segment with products like $0.70 body lotion?
Hindustan Lever.
How many products do Chinese women typically use in their morning and evening routines?
2-3 products
What company is focusing on launching a makeup business in Brazilian retail stores?
L'Oreal
How do Chinese men’s shopping habits influence the sales of men's skin care products?
purchases are made by women during joint shopping trips.
How many Chinese women does L’Oréal film each year to study makeup application habits?
6,000 women
Which cosmetics company expects its domestic sales to grow only 2% annually, pushing them to expand globally?
Shiseido.
What luxury brand of L’Oréal is sold in exclusive shopping districts in China?
Lancome
What brand does Estée Lauder sell through upmarket department stores in China?
Clinique, MAC, Estee Lauder
What does L’Oréal study at its Shanghai Innovation Centre to develop new product lines?
Incorporating traditional Chinese medicine into products.
Which CEO stated, "We are not selling €10,000 watches, but €300 creams at best"?
Nicolas Hieronimus, president of L’Oréal Luxury.