Guidelines for Bad News 
Components of Bad-News Messages
Choosing the Right Communication Channels
Maintaining Credibility When Delivering Bad News
100

This guideline stresses the importance of delivering bad news without causing unnecessary delay.

Delivering bad news in a timely manner

100

This component directly states the negative information

Delivering the bad news

100

The richest communication channel for delivering bad news

In person

100

This quality, essential for credibility, involves consistently telling the truth and being transparent.

Honesty

200

This guideline involves expressing your sympathy and considering the emotional impact on the recipient.

Sympathizing with the recipient and softening the blow

200

After explaining the immediate impact, you should focus on this to help recipients look ahead

The future

200

In high-severity situations with low controllability, this type of communication is most appropriate.

Rich communication 

200

The best communication channel for showing empathy and responding to concerns instantly.

In-person communication

300

This guideline examines three aspects of the bad news that impact how you approach delivering it: severity, controllability, and likelihood.

Choosing the right mix of channels

300

This component is essential for keeping the door open for future collaboration or positive relationships, even after delivering bad news.

Showing goodwill

300

When bad news has low severity and high controllability, this type of communication may be justified.

Less rich communication 

300

A key emotional skill that builds trust when giving bad news during tough times.

Empathy

400

This guideline suggests that focusing on these aspects will help redirect attention from the bad news to potential future benefits.

Focus on Solutions and Long-Term Benefits

400

After delivering the bad news, this part explains how it will affect the recipient in the short term.

Explaining the immediate impacts

400

One disadvantage of written communication is the inability to do this immediately

Respond to concerns

400

The element of communication that becomes harder to demonstrate when delivering bad news in writing.

Nonverbal cues

500

This guideline helps build trust and credibility with recipients by offering a clear explanation of the decision, using simple, specific, and honest language rather than it being vague or complex.

Providing a simple, clear rationale.

500

A statement at the start of your message that establishes common ground, shows appreciation, states your sympathy, or otherwise expresses goodwill.

A buffer

500

One advantage of delivering bad news in writing is the ability to carefully do this with the message.

Craft message more carefully

500

The three factors that influence the choice of communication channel for bad news

Severity, controllability, and likelihood