Tools of the Trade
The world's most popular search engine
What is Google?
Search engines use these words to find content on your site
What are keywords?
SEO stands for
What is search engine optimization?
This website feature can include articles and personal reflections
What is a Blog?
Your website is trying to reach this specific group of people
What is a target audience?
Another word for multichannel marketing
What is omnichannel marketing?
The acronym for user strategy
What is UX?
This tool helps you schedule when to publish content
What is a content calendar?
These VIPs have a vested interest in your website
What are stakeholders?
Information that describes, summarizes or categorizes content on a web page
What is metadata?
This type of testing helps you compare multiple versions of a web page
What is A/B testing?
A short, engaging video that explains something in a simple and concise way to your target audience
What is an explainer video?
This is a fictional character you can use to represent a segment of your audience
What is a persona?
The ratio of clicks an ad email or CTA receives out of the total number of users that view them
What is a click rate?