A
B
C
D
E
1
Consumer willingness and ability to buy products.
What is demand?
1
Upper-Middle Class is an example of which DGPB?
D - Demographics
1
The collection of products designed for a similar market or that are physically similar
Product Line
1
A business not involved with a government agency.
Private Sector
1
The money earned after all expenses are paid
Profit
2
Using a single marketing strategy to reach all customers.
Mass Marketing
2
Which of the following is NOT a goal of the Marketing Mix?
A. Profitability
B. Sales
C. Consumer Satisfaction
D. Serving the Customer
B - Sales
2
THIS is the price increase in consumer goods and services over specific period of time
Inflation Rate
2
New products that require that customers adopting the innovation significantly change their behaviors
What are discontinuous innovations?
2
Data mining is a process used to extract THIS data from a larger set of any data.
Raw
3
This is an economic system that makes decisions based on habits and rituals.
Traditional Economy
3
THIS communicates with potential customers to inform, persuade, or remind them about a business's products.
PROMOTION
3
This Factor of Production includes everything contained on the earth and in the seas.
LAND!
3
An early sample or model built to test a concept.
What is a prototype?
3
The output per worker hour that is measured over a defined period of time.
Productivity
4
The philosophy that everyone in the organization is concerned about quality, throughout all of the firm’s activities, to better serve customer needs.
What is total quality management?
4
The Law of Demand states that price and demand move in THIS direction.
Opposite
4
The three ways ROI can be increased.
What are increase the profit margin, increase the sales revenue, and decrease the investment in the new product?
4
THIS TERM signifies a period of renewed economic growth following a recession or depression.
Recovery
4
A period of prolonged recession, where spending is low and unemployment is high.
Depression
5
What does the Marketing Information Management Process consist of?
A. Managing info by filtering data per consumer
B. Research by gathering, storing and analyzing information data.
C. Research by polling and surveying consumers to improve processes.
D. Managing info by determining needs and designing better data-collection.
B - Research by gathering, storing and analyzing information data.
5
The Producer Price Index measures THESE price levels in the economy.
Wholesale
5
This is what type of intellectual property. 
Trademark
5
Occurs when an employee exposes an employer's wrongdoings to outsiders.
Whitleblowing
5
THIS is customer's perception that a certain product offers a better relationship between cost and benefits than competitors products do.
Value
6
What is DGPB? How does it help in marketing?
Demographic, Geographics, Psychographics, Behavior/Benefits. Helps with market segmenting, target markets, knowing how to promote to a specific group
6
What are the goals of a healthy economy?
Growth, low unemployment, stable prices.
6
The four major stages of the product life cycle.
What are Market Introduction, Market Growth, Market Maturity, Sales Decline?
6
new products replace the old. Price competition from dying products becomes more vigorous—but firms with strong brands may make profits until the end because they have successfully differentiated their products.
Market decline.
6
The product life cycle stage where industry sales typically level off and competition becomes tougher.
What is market maturity?