Why
% of new checking accounts opened at Fintechs in 2024
44%
True or False: everyone gets rewards in Kasasa powered accounts
False, only those qualifying
The below cap rate on Preferred Interest
5.00%
What does FRAN stand for
Free
Rewards
Ask to Qualify
No Penalties
Saver should only be targeted to these customers
Everyone
What can you get at a community bank that you can't get at a mega- or fintech?
The human connection...YOU
The # of POS transactions to post and settle needed to qualify?
12
The cap on Cash
$15,000
How much in rewards has Bank of the Bluegrass given out?
$840,312
This is the primary driver for deposits
Preferred Interest
Why do local banks matter to their communities?
They put money and support back into their community
This saves you $2/acct/mo
eStatement
Max cash back I can get per month
$8
Reasons Choice Saver should be added to every account
- Higher avg. balances
- More POS
- Deeper product penetration
- Stays on avg. 2-years longer
This is the primary driver for NII and engagement
Cash Back
Ways Kasasa powered accounts are better than others for the bank
- Higher avg. balances
- More POS
- Younger
- Longer life-cycle
- More products
- More profit
This means the customer is more self-serve
Log into Online Banking
What I get if I don't qualify
Preferred Interest and Choice Saver get 0.01%
Nothing in Cash Back
NO penalties, it's still a FREE account and you can try again next cycle
Why is Kasasa powered-accounts a win-win?
Rewards customers, and makes or saves the bank money
This is the above cap rate in Choice Saver
3.00%
Why can a 5% Cash account have a lower cost than a 5% CD
Breakage from money above the cap, only those qualifying get the 5.00% rate
How do you qualify in Choice Saver
Qualify in Interest/Cash back
Avg. balance that determines whether Preferred Interest or Cash Back is better for the consumer
$1,920
Who determines if Bank of the Bluegrass is successful?
YOU
What you should do when you get an objection
Ask why...get to the root cause before giving a rebuttal