The advertising message Barilla used to develop and strengthen loyal relationships.
What is "Where there is Barilla, there is a home."
100
Individual products for Barilla are assigned to plants based on what two requirements?
size and shape.
100
How many categories did Barilla divide its product line into? And what percent of sales did each represent?
Two categories, "dry" and "fresh", representing 75% and 25% of sales, respectively
200
When did Barilla become the largest manufacturer in the world?
1990
200
Barilla's sales strategy relied on what to push product into the grocery distribution network.
What is trade promotions?
200
Barilla's non egg based pasta is made with flour from what?
grano duro.
200
How were Barilla products distributed?
Through three types of retail outlets: small independent grocers, supermarket chains, and independent supermarkets.
300
What are the Barilla's divisions?
Bakery products, fresh bread, catering, and international.
300
The amount of time sales representatives serving Organized Distributors spent working at the store level.
What is 90%?
300
In what city does barilla maintain their state-of-the-art R&D facility?
Pedrignano.
300
How often did most distributors place orders? And what was the average lead time?
Orders were placed with Barilla once a week, and the average lead time was 10 calendar days
400
What is the average consumption of pasta per Capita in European countries in 1990?
5.2 kg
400
Barilla avoided _______ images in advertising, preferring modern, sophisticated settings in major Italian cities.
What is traditional Italian folklore?
400
The pasta making process is similar to what other process?
The way paper is made.
400
What was Barilla's Director of Logistics alternate approach to order fulfillment?
Barilla should look at all of the distributor's shipment data and send only what is needed in the stores. This was Just-In-Time Distribution (JITD)
500
Which division has a very short shelf-life bakery products manufacturing?
Fresh Bread Division
500
How Barilla's advertising differentiated itself from basic commodity noodles by positioning its brand.
What is having the highest quality, most sophisticated pasta product available?
500
What are the four different plant types that are located throughout Italy?
flour mills, pasta plants, fresh bread plants, and plants that produce specialty products.
500
Prior to Barilla's Just-In-Time-Distribution (JITD), how did distributors order products?
Most used simple periodic review inventory systems. Almost all has computer-supported ordering systems, but few had sophisticated forecasting systems or analytical tools.