History
Values
Member Benefits
Brand
REI Perks
100
Also a tourist hot-spot, this city is where the REI's first flagship store is located
What is Seattle, Washington
100
This core value is why REI encourages green vests to talk about their passion for the outdoors with members and guests
What is Authenticity
100
It is typically 10% of the member's full-price purchases the previous calendar year.
What is the dividend
100
This piece of climbing gear is featured on the handles of most REI stores, in the logo on the back of the REI's green vests, and behind each store's cashier counter
What is an ice axe
100
Designed to encourage employees to get their own gear and go outside - this perk can be used in-store and online.
What is the employee discount
200
This Force of Nature was beloved as the co-op's CEO and took on Washington as the 51st Secretary of the Department of the Interior
Who is Sally Jewell
200
Through the use of preferred scheduling and YAY Days, REI encourages it's employees to have lots of this when it comes to work and life.
What is Balance
200
Held once a quarter, this event is only open to members and feature gear that has been gently used.
What is REI Garage Sale/Used Gear Sale
200
Debuting in 2017, this line of bicycles and clothing replaced the Novara brand with "Bikes for You" featuring a more gender neutral color palette and improved fit proportions
What is Co-op Cycles
200
This employee perk gets great gear into employees hands from outside vendors while not breaking the bank
What are Prodeals
300
This couple shared of love of climbing and began the co-op together with 23 friends.
Who are Lloyd and Mary Anderson
300
Ranging from 10 to 40%, this member benefit is especially loved by the cycling community.
What is discount on shop services
300
Beginning in 1977 at the Berkley store, this REI ritual's purpose is to bring forth heavy snows in the mountains
What is the Twinkie Roast
300
Arriving in March with the member dividend, this employee perk is based off the store's performance metrics
What is summit pay
400
This REI CEO came to REI after working for fashion brands like Coach and Victoria's Secret
Who is Jerry Stritzke
400
REI members who take advantage of the largest provider of outdoor education get a discount on these.
What are OPO classes and events
400
Hopefully never needed, but always available, this employee perk provides counseling and advice at no cost to employees.
What is the Employee Assistance Program (EAP)
500
In keeping with this core value, REI asks all employees for their preferred schedule so time outside work can be respected while meeting store needs
What is Balance