Product
What is an example of a product?
shoe, phone, sunglasses, charger, car, etc.
What does "price" mean?
How much money something costs.
What is an example of "place"?
Store, website, vending machine.
What is "promotion"?
Activities to make people aware of product.
What is consumer behavior?
How people make buying choices.
What makes a product successful?
Good quality, solves a problem, meets a need, etc.
What is premium pricing?
High quality = high price.
What is an online marketplace?
Easier for customers to buy.
Name a way companies advertise.
TV ads, social media, flyers.
How does age affect buying?
Different ages buy different products.
What is product packaging important for?
Grabs attention, protects product, gives information.
What is discount pricing?
Temporary lower price to attract buyers.
Why is store location important?
Good location = more customers.
Why are social media ads popular?
Reaches more people where they spend time.
How does income influence shopping?
Higher income = more luxury purchases.
Give an example of a service product.
Examples: Haircut, car repair, tutoring.
What is a pricing strategy?
Setting prices based on competitors, demand.
What is an example of a "pop-up shop"?
Temporary retail store (like at events).
What is influencer marketing?
Having popular people promote products.
How do busy lifestyles affect buying?
Buy more convenient, time-saving products.
How does innovation impact products?
Creates demand, stays competitive.
Why would a company change prices?
To attract customers or respond to market change.
What is the benefit of selling internationally?
Expands market and increases sales.
Why are loyalty programs used?
Rewards customers and builds loyalty.
How does culture impact shopping habits?
Cultural background shapes shopping habits.