These four stages represent the life cycle of a new product from beginning to end.
What are: Market Intoduction, Market Growth, Market Maturity and Sales Decline
100
This term is used to describe any series of firms or individuals who participate in the flow of products from produer to final user or consumer.
What is "channel of distribution"?
100
This term refers to the transporting, storing and handling of goods to match customer needs with the marketing mix.
What is "logistics" or "Physical Distribution (PD)"?
100
All of the activities involved in the sale of products to the final consumer is known as.
What is "retailing"?
200
During this stage in the product lifecylcle, industry profits are most profitable. But toward the end of this stage, industry profits begin to decline as competition increases.
What is the "Market Growth" stage?
200
This term describes the direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling.
What is "direct marketing"?
200
When selecting a PD system, this approach involves evaluating each possible PD system and identifying all of the costs of each alternative.
What is "total cost approach"?
200
Most conventional retailers specialize in certain lines of related products rather than a wide assortment. This is know as. . .
What is "single-line or limited-line stores"?
300
This stage of the product lifecycle is marked by one or few products set at either a skimming or penetration pricing strategy.
What is the "Market Introduction" stage?
300
This term refers to a manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts.
What is a "channel captain"?
300
This term refers to the compete set of firms and facilities and logistics activities that are involved in procuring materials, transforming them into intermediate or finished products, and distributing them to customers
What is "supply chain"?
300
This retail concept suggests that retailers should offer low prices to get faster turnover and greater sales volumes -- by appealing to larger markets.
What is the "mass-merchandising concept"?
400
During this phase of the new-product development process, customers, users and market research are used to develop new product concepts.
What is "Idea Generation"?
400
In this type of distribution, ideal market exposure is gained when the product is sold through all responsible and suitable wholesalers or retailers who will stock or sell the product.
What is "intensive distribution"?
400
This market function focuses on moving goods.
What is "transportation"?
400
Unlike corporate chains such as Walmart and Home Depot, this type of chain refers to retailer-sponsored groups -- formed by independent retailers -- that run their own buying organization and conduct joint promotional efforts.
What are "cooperative chains"?
500
John Smith, a product manager for ABC Company, moderated a focus group of customers to gauge their reactions on a new product concept. What phase of the new-product development process is John likely in?
What is the "Idea Evaluation" phase?
500
This type of distribution occurs when a producer uses several competing channels to reach the same target market - perhaps using several intermediaries in addion to selling directly.
What is "multichannel distribution"?
500
This type of warehouse is designed to speed the flos of goods and avoid unnecessary storing costs.
What is "distribution center"?
500
This term refers to the activities of those persons or establishments that sell to retailers or other merchants, or to industrial, institutional and commercial users, but that do not sell in large amounts to final consumers.