Explanatory material that not only identifies the who, what, when, where, why and how of a picture, but also tells something extra to amplify the message. May tell the reader what happened before or after the picture. Should tell the reader something s/he does not know from looking at the picture. Always written in present tense.
What is a Caption?
100
a page (usually page one) containing the title, year of publication, school name, location (address, city, state and zip code), phone and fax, student and staff population of the school and volume number in Arabic numbers.
What is a Title Page?
100
When an element or elements attract immediate reader attention. Usually achieved by making a photo or visual package two-and-one-half to three-times larger than any other element on the spread; also occurs with use of color, isolation and extreme shape or cropping.
What is Dominance?
100
Copy set entirely in capital letters (difficult to read in large amounts).
What is All Caps?
100
An element used to connect areas separated by a grid of white space. Headlines and quote boxes are commonly used as bridges.
What is a Bridge?
200
To a journalist, the words written to tell a story or describe an event; to a printer, all written materials and photos to be printed.
What is a Copy?
200
Heavy sheet of paper that attaches the book to its cover. There is an endsheet in the front and back of the book.
What is an Endsheet?
200
To change, manage, or supervise for a publication.
What is Edit?
200
A large initial letter used to introduce copy, caption or headline
What is a Drop Cap?
200
Single vertical empty grids left on both sides of a featured story to draw the readers' eyes to the story.
What are Rails?
300
The layout space allocated for the written text, as distinguished from the space allocated for captions, titles or headlines or photos.
What is a Copy Block?
300
The inner space between the two pages of a spread where the paper runs into the spine.
What is a Gutter?
300
A central idea or concept.
What is the Theme?
300
A page number, best located at the bottom of each page to the outside and parallel to the bottom of the page.
What is a Folio?
300
Two facing pages in a publication.
What is a Spread?
400
Editing and marking a photograph to indicate to the printer the area to be included in the yearbook. Also the editing out of a background, foreground and sides of a photograph that remove parts that distract from the center of interest.
What is Cropping?
400
a picture that extends beyond the margin of the page, extending off the page
What is Bleed?
400
The sharpness or clarity of an image.
What is Resolution?
400
The complete set of all letters, numerals, ligatures and punctuation marks of a type face.
What is Font?
400
A master page that maintains consistency within a design or section.
What is a Template?
500
The exclusive right for the creator or owner of original literary, artistic or photographic material to make, distribute and control copies of that work for a specified number of years, as guaranteed by law.
What is Copywriting?
500
A column of text that flows around a photo, quote, graphic, or art.
What is Text Wrap?
500
The term Mr. Marshall uses to say a picture is going out of focus...
What is "grainy-ness"
500
The main headline of a spread which first captures the attention of the readers.
What is a Primary Headline?
500
An area of white space separating two or more photographs or copy blocks and giving the appearance of disunity to the layout page.