Definitions
Adding a place name, like a school or restaurant, to your post so people know where you were
Geotag/Location Tag
This 'P' refers to the actual good, service, or digital content—such as a viral TikTok filter, a physical sneaker, or a streaming subscription—that a brand creates to satisfy customer needs.
What is Product
While Tuesdays and Wednesdays between 11 AM and 6 PM local time are considered the overall best windows to post across social platforms, this day of the week ranks as the worst.
What is Sunday
This process allows green plants to use sunlight, water, and carbon dioxide to create their own food and release oxygen into the air.
What is photosynthesis
A headline or thumbnail that exaggerates to trick people into clicking
What is Clickbait
Video of what’s happening-not someone talking
B-Roll
Whether offering a $4.99 Twitch subscription or running a limited-time 20% off discount code via an Instagram story, this 'P' determines what consumers pay for a value offering.
What is Price
Because users check their phones during lunch, mid-afternoon breaks, and right after work, platform algorithms typically decide whether your post "lives or dies" during this initial timeframe.
What is the first 60 minutes (or the first hour)?
In English grammar, this part of speech modifies or describes a noun, such as "bright," "quick," or "spicy."
What is an adjective
Content that stays relevant for a long time, not tied to a trend or news cycle
Evergreen Content
Basic rules for being polite and respectful online- like not typing in all caps
Netiquette
Choosing whether to sell merch directly through a Linktree link, inside an app store, or inside a physical retail store represents this distribution-focused 'P'.
What is Place
Although 71% of marketing directors believe brands should simply publish more content, data proves this factor is actually more effective than raw volume.
What is timing (or posting smarter)?
Liquid water turns into gas through evaporation, but when water vapor cools down and turns back into liquid droplets to form clouds, it undergoes this stage of the water cycle.
What is condensation
The specific goal you measure- like follower growth, link clicks, or comments
Key Performance Indicator (KPI)
Keeping a post or comment at the top of your profile or comment section so people see it first
Pin
Paid influencer partnerships, social media ad campaigns, and viral hashtag challenges fall under this 'P', which focuses on raising awareness and persuading audiences to take action.
What is Promotion
On consumer platforms like Instagram and TikTok, this late-evening window after dinner (roughly 7 PM to 9 PM) is a peak engagement time because users are doing this everyday activity.
What is unwinding / scrolling before bed
In a story or novel, the central lesson, message, or moral that the author wants the reader to learn is called this.
What is the theme
Content that disappears, like stories-creates urgency vs. permanent feed post
What is Ephemeral Content
Hiding someone’s posts from your feed without unfollowing or notifying them
Mute
This 'P' covers everyone involved—from the target audience and content creators to customer support reps answering DMs—who interacts with or represents the brand.
What is People
Across most social media platforms, this 7-hour block during the day—specifically on Tuesdays and Wednesdays—is considered the overall best window to publish content.
What is 11:00 AM to 6:00 PM (local time)?
The United States Constitution splits the federal government into three distinct branches: the Legislative branch, the Executive branch, and this third branch that includes the Supreme Court and interprets the laws.
What is the Judicial branch
When followers feel like they know an influencer/creator personally, even though they don’t
What is Parasocial Relationship