B/BE 2027

EQ

100

This is how you grow your vessel. 

TAKE RISKS

200

This refers to the effect you have on other people

wake

300

This reactivity style says: “I push back.” I defend myself, argue my point, get frustrated, blame, become controlling, or feel like I need to prove I’m right.

Fight

400

This reactivity style says: “I get stuck.” My mind goes blank, I shut down, become quiet, feel overwhelmed, or don’t know what to say or do.

Freeze

500

This reactiviy style says: “I get away.” I avoid the conversation, change the subject, stay busy, procrastinate, distance myself, or try not to deal with it.

Flight

Marketing

100

This target market guest is the productive mom

Brea

200

This target guest is the career-focused professional

Sara

300

This target guest is the empty nester

Gina

400

This target guest is has the largest hair loss struggles

Linda

500

This is the most important thing about showing up on social media. HINT: More important than perfection

Authenticity

B/Bauer

100

This new mascot is named:

BB!

200

This word of 2027 means to make something larger, louder, or stronger

AMPLIFY

300

This was the word of 2026

WEALTH

400

These 3 C's are the foundation of our culture

Confidence, Collaboration & Commitment 

500

This is the name of the street the newest B/Bauer will have it's permanent home

B Street

The Modern Guest

100

This "D" refers to the following: Notes. Formulas. Photos. Consultation notes. Agreements.

Document

200

the following are examples of this: Greeting her by name, Knowing where she's supposed to go, Not making her repeat herself, Explaining what you're doing, Checking comfort, Remembering preferences

Micro Moments

300

This refers to thinking three reservations ahead: “Today we're doing X. Next time we'll do Y. By summer we'll be ready for Z.”

The Hair Plan

400

This is the best way to win credit card dispute

before + afters

500

This is an example of another "D" from class “We're going shorter than your inspiration photo, are you comfortable with that?"

Double-Check

WILD CARD

100

Instead of "I'm fine" at B/Bauer we say:

I'm GREAT

200

Any time you express a complaint or concern with someone who can't solve your problem that's considered 

Gossip

300

This recommended reading found on the living employee guide is about building good habits

Atomic Habits

400

This percentage of your outfit can be casual according to B/B dress code

20%

500

This policy found in living the employee guide requires you to inform leadership of any services you're providing outside work

Moonlighting Policy