Audience Grats
A theory that posits that people make rational media consumption choices.
Uses and Gratifications Theory
These are considered "mental shorthand."
Stereotypes
Buffoons
bomolochoi
Hidden camera programs
Keyhole shows
Preeminence of the rights of the individual
Libertarianism
The theorist who originated uses and gratifications theory.
Elihu Katz
This theory explores the extent to which TV viewers' beliefs about the real world are shaped by television content.
Cultivation theory
Criticism of an original idea
Antithesis
the more sensationalized side of infotainment
Tabloid
The three main ingredients of the Protestant Work Ethic
hard work, frugality, self-denial
This occurs when you watch a sad TV show and it makes you cry.
Catharsis
The belief that the world is a more violent and dangerous place than it is, based on TV viewing
The Mean World Effect/Syndrome
the three agroikos subtypes
killjoy, unsophisticated hayseed, straight wo/man
For someone to win, everyone else must lose
Zero-sum-game
Those who accumulate wealth, do so as the result of competition with others
Social Darwinism
A one-sided relationship with a media personality or character.
Parasocial interaction
The homogenization of divergent views
Mainstreaming
The type of symbol held in common with a small group of friends or family
Personal
Taking pleasure in someone else's misfortune
Schadenfreude
Systematic, unyielding judgments
Dogma
Personal enrichment and development
The three "prongs" of the male gaze
The audience, the male actor, the camera
the type of myth that relates to the evolution and heroes of a given society
Culture specific
Four common themes of reality shows
competition, zero-sum-game, voting, illusory benefits of cooperative mutual aid, rugged individualism, reviled common enemy, regular people winning fame/fortune/love/money, schadenfreude, voyeurism
Name four of the six value pairing
work/play, success/failure, community/individual, youth/experience, reason/emotion, conformity/deviance