AP AF
AP is short for what in the AP Stylebook
Associated Press
This process of coaching individuals helps them effectively interact with the media
Media Training
A social media user must have this number of followers to be considered a "micro-influencer"
5K
The Queen B of the Newsroom in digital and print
The Editor-in-Chief
The MOST HELPFUL deliverable that we try to offer clients, that most turn down until it's too late
Crisis Communications Plan
The biggest no-nos in the use of commas
The Oxford Comma
A directive issued by a company or organization to news media, stipulating that specific information provided should not be published until a designated date and time.
Embargo
One of two hashtags that an influencer must use if paid for a post
#ad OR #sponsored
Those in media who are self-employed and usually more responsive to our pitches
Freelancers
a deliverable to address common questions and concerns that may arise during a crisis
an FAQ
Ages should always be written as...
numerals (e.g., The child is 5 years old, The woman, 28, has a daughter 2 years old).
A news story or piece of information that is given by a source to a single media outlet, with the agreement that no other outlet will have access to it before the story is published or broadcasted
An Exclusive
The metric number of likes, comments, shares a piece of content receives relative to the influencer’s total number of followers i.e. yes, we can tell you bought followers
Engagement rate
The gatekeepers/gods of the newsrooms and usual decision-makers for broadcast stories/segments
Producers
This deliverable designed to acknowledge the situation, provide essential information, and communicate that the organization is taking action while more detailed information is being gathered
Holding Statement
Book titles should be stylized as (To Kill a Mockingbird)
"To Kill a Mockingbird" - in quotes (never underlined or italicized)
This deliverable is best used for when there is no "new news" but we have too much ish to share with the media
Fact Sheet
The number of followers an influencer must have to be eligible for the TikTok's Creator Rewards Program
10,000
The only editors who will accept and write pitches about sales and promotions
Commerce editors (SEO editors)
The first crucial (and often most missed) step for the social media team when managing a crisis
STOP/PAUSE all posts including ads
Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas, and Utah.
The fastest best way to juice up SEO for a client is by asking media for
A backlink
The second most popular social media platform
YouTube
This media contact does not typically write stories but oversees the day-to-day operations and ensures the smooth running of the newsroom.
Managing editor
The leading cause of most crisis communications issues
Lack of Preperation