Chapter 1
Books, plays, radio & television are examples of this.
What is Mass Media?
With this recording, modifications can be done instantaneously.
What is digital?
This doesn't replace visuals, but rather compliments them.
What is music/sound effects?
These are the 3 appeals used to get you to buy products or services.
What are ethos, logos, and pathos? (Ethical, Logical, Emotional)
Lady Gaga famously wore this "outfit" to the 2010 MTV Video Music Awards.
What is a dress made out of raw meat?
Writing is now being geared towards this media exclusively.
What is Online/Internet?
This term is used to describe music used under or as backup of an announcer’s sound tracks
What is background?
This airs hourly on radio and tv and needs call letters & originating city/main area of service
What is a station ID?
These people are often used in advertisements.
Who are celebrities?
This is the fifth-largest U.S. city by population!
Where is Phoenix, Arizona?
The makeup of the potential audience for a given program or station.
What are Demographics?
While this lens is good, it has to be repeatedly changed out for each different shot.
What is a Prime lens?
This lens tend to compress space & place backgrounds out of focus
What is a narrow/telephoto lens?
IYKYK. It’s critical to know this, so your brief commercial script has the intended impact on your audience.
What is your product or the service you provide?
This former WKU basketball star also drank a cup of coffee on the WKU football team before making it to the NFL, where he still is today.
Who is George Fant?
This organization is authorized to levy fines or suspend a station license for “indecent” material.
Who is the FCC (Federal Communication Commission)?
These two types of microphones should be used when shooting a reality show.
What is a boom mic and a lapel mic?
This is the tallest building in the United States.
What is the One World Trade Center in New York?
Making sure you are morally responsible concerning weapons, alcohol, gambling, etc. is an example of
What is ethical consideration?
A group of cats is called this...
What is a clowder?
This radio play about an alien invasion by Orson Welles nearly scared America to death because people thought it was really happening.
What is "War of the Worlds"?
More things are being shot on this than film.
What is digital or video?
This is the phobia of imperfection.
What is antelophobia?
This is approximately how many words you should have time to use in a 45-second commercial or PSA.
What is 100?
WKU has produced this many Gilman Scholars.
What is approximately 300?