No Purchase Necessary / Products and Samples
hat document must be in place before loaning capital equipment for evaluation?
What is: A written evaluation agreement approved by the Law Group.
Suite life at the stadium?
Your customer suggests meeting in a stadium suite during the game to ‘talk shop.’ Good idea?
What is No—BD picks a professional venue, not the VIP box.
You’re prepping for a big pitch. What BD document keeps you on the straight and narrow with HCPs?
What are policies and procedures?
Who pays for shipping & install on capital evaluations?
What is: Follow the written evaluation agreement; costs and responsibilities must be defined up front—no adhoc perks.
Customer asks for branded BD COR™ training swag—can we?
What is : No—only genuine educational tools like textbooks or anatomical models are allowed.
Who you gonna call when you spot something fishy?
(Hint: It’s not Ghostbusters)
What is: Manager, Compliance, HR, Helpline, etc .
Swap Time!
A lab wants to trade competitor AST panels for BD Phoenix™ panels.
When is that OK?
What is: Only when values are comparable.
Rep says: “Let’s send a holiday gift basket to Dr. Smith, our top HCP.”
What’s the BD play?
What is BD cannot give gifts to HCP?
You see a customer’s social post that sounds like a product complaint.
What’s your next move?
What is report within 48 hours via the complaint process—don’t engage the post?
Current Customer says:
“We’re low on Veritor™ kits—can you spot us a few until we reorder?”
Can we?
What is: No—evaluation product is for nonusers/legit evaluations, not to influence ongoing purchasing
You’re pumped about a BD COR™ automation win and want to brag on LinkedIn.
What rule applies?
What is: Use approved, on-label messaging only—social = official.
Big spender alert! The only educational items over $100 we can give an HCP are…
What is Medical textbooks or anatomical models.
A lab asks to keep the BD Kiestra™ TLA system for six months “to really test it out.’”
What’s our limit before extra approvals?
What is 90 days max, with a written agreement. Anything beyond that needs Ethics & Compliance pre-approval.
Customer asks if Veritor™ can be used for a test that’s not FDA-cleared yet.
What’s your compliant move?
What is Acknowledge it’s off-label and do not provide guidance—refer the question to Medical Affairs.
A prospect asks BD to cover travel for a Kiestra™ reference site visit.
When can we?
What is Only for a legitimate business need, minimum time necessary, and per T&E rules with documentation.