Ad Formats
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Tech Tips
100
The highest yielding ad format.
What is Video?
100
With two delegation types, this Google manadated feature offers payment facilitation between a parent and child publisher.
What is Multiple Customer Management (MCM)?
100
Sites with above avg. time on page and/or session duration are best suited to utilize this tactic, which is not permitted by Google Adsense.
What is ad refresh?
100
Instant website analysis, including site rank, site traffic, sources and geography make this extension a must-have.
What is SimilarWeb?
100
Right-click -> Inspect allows a user to simiulate this evironment on any webpage.
What is mobile web?
200
This ad format is the most common example of an out-of-page ad unit.
What is an Interstitial?
200
This Google Adsense feature scans a site, and places ads dynamically where they're most likely to perform well or generate more revenue.
What is auto-ads?
200
This tool can be used to check if a CMP is loading on a site for European traffic, regardless of where the user is located.
What is a VPN?
200
This "validator" browser extension will identify webpages that support this three-letter framework.
What is AMP?
200
Utilizing infinite scroll will often lead to a disrepancy with traffic metric.
What is a pageview?
300
With no tag required, this display ad format is configured enitrely in FAD.
What is dynamic ads?
300
Formerly 'Unified Analytics'
What is GA4?
300
A technique that allows a site to render ads right at the moment users are likely to actually view them.
What is lazy loading?
300
Andrew Stowe's extension of choice, allows a user to view any prebid configuration, and developed by prebid.org.
What is Professor Prebid?
300
This "component" based site architecture requires unique integration considerations and should be surfaced to Onboarding.
What is React?
400
This product makes it appear that a site has a perfect Core Web Vitals Score in terms of speed.
What is PSO
400
Used to define custom targeting like identifying pages, specific parts of a page, or target ad inventory, this feature is coded directly onto the site.
What are Key Values or KVPS?
400
Enabling this demand partner increases the fuctionality of a standard adhesion banner.
What is GumGum?
400
With a focus on speed, this extension displays prebid partner load times to help determine if a site may be undermonetized.
What is Headerbid Expert?
400
Entering a "?" followed one of these two strings at the end of a domain will access the Google Publisher Console.
What is ?googfc or ?dfpdeb?
500
Measuring the width of a sites "content block" in relation to the browser width is necessary in order to implement this 160px minimum width ad format.
What are Sidewalls?
500
CLS, FID, INP, and LCP are some metrics measured by this UX focused Google Chrome report.
What is Core Web Vitals?
500
A user may receive blank ads if a site has a CMP that is not compliant with this v2.0.
What is Transparency and Consent Framework?
500
This extension provides perhaps the most detailed information including: bidder, creative ID, CPM, timing, ad size, ad code, full JSON bid data, specific ad unit, and more.
What is Bidfilter?
500
A site comprised of one web page which then loads all other content using JavaScript. No page reloads.
What is single page application or SPA?