BDB Stats
Industry News
2020 Content Highlights
Misc.
100

The NARS Studio 54 campaign received this many views.

What is 5.1 Billion?

100

With the competition of TikTok, IG Reels, and YT Shorts – each platform is racing to implement new features to entice marketers. This platform integrated shoppable posts just this past week.

Instagram

100

This small town Idaho farmer became famous on TikTok for his relaxing sunset skateboard rides, and love for ocean spray cranberry juice.

Who is @Doggface208/420dogface208?

100

Featuring the sold out flavors of Ginger and Lemon Blueberry, this iconic influencer challenges the world and flavors of Granola.

Who is Tom's Granola?
200

This many posts went live in 2020 from the BDB US office.

What is 9,000?

200

In 2020 the influencer marketing industry became a $10 Billion dollar industry, and is set to reach this much by 2022. 

What is $15 billion?

200

Being the most liked video ever on TikTok, Bella Poarch received over 500 million views for her rendition of ‘M to the B’ with this many likes. 

What is 43 million? 

200

This beloved cat influencer that enjoys reading, finding sunny spots, and curling up on the couch; is about to cross this milestone for followers on instagram.

What is 1,000 followers?

300

This was the total amount of engagements for US content in 2020.

What is 6.1 million?

300

TikTok has been improving their video accessibility to people with photosensitive epilepsy by adding this feature to future photosensitive videos.

What is Skip-All?

300

With 19.5 Million likes this account posted the most liked photo on Instagram in 2020.

Who is Cristiano Ronaldo?

300

We all know and love the iconic eyes of the BDB logo, but this has not always been our signature look. The original logo featured a blue boy riding on top of this object.

What is a rocket?

400

This campaign is what led to our highest engaged post for the US all year.

What was HBO Max - The Comfort Zone?

400

This platform announced yesterday that it will start removing any COVID-19 vaccine conspiracy theories or misinformation suggesting that COVID-19 doesn’t exist.

What is Twitter? 

400

This 19 year old, known for her political family, “broke” the internet with her TikTok dance that featured her mouthing foul language.

Who is Sasha Obama?

400

This many reindeer are featured in the poem “Twas the Night Before Christmas". 

What is eight? (Rudolph was not in the poem). 

500

The social handle of the influencer who received the most amount of likes in any campaign in the US of 2020.

Who is @grayandmama?

500

Twitch announced it will remove this term - a recent favorite among the internet assuming a person’s perceived sexual preferences/ attitude towards a relationship – when used as an insult, along with “virgin” and “incel”.

What is 'Simp'?

500

TikTok user @h1t1 aka John Casterline was sold a TV for $25 that ended up being the menu screen for Arby’s. In making a deal for the return, Arby’s added this item to the menu for a limited time as terms for getting their TV back.

What is the "$5 Missing Menu Meal"?

500

This English actor played Scrooge as the only human actor in the “The Muppet Christmas Carol".

Who is Sir Michael Caine?