LocalIQ
This major media company owns LocaliQ
Gannett
WordStream is best known for helping businesses manage ads on these two major platforms
Google Ads and Facebook Ads
This is the pricing model where advertisers pay only when someone clicks on their ad
Pay Per Click
This Boston baseball team broke the "Curse of the Bambino" by winning the 2004 World Series
Boston Red Sox
This metric measures how many recipients open your email
Open Rate
LocaliQ combines this type of advertising with technology to help small businesses grow
digital marketing
This Boston-based company was acquired by Gannett in 2018
WordStream
Google Ads appear at the top of these pages when users search for keywords
search engine results pages
He wore number 12 and led the New England Patriots to six Super Bowl titles
Tom Brady
A good subject line should be this—short, relevant, and compelling
attention-grabbing
LocaliQ’s proprietary technology platform that helps businesses track and optimize their marketing efforts.
Client Center
WordStream was originally founded by this entrepreneur, also known for starting MobileMonkey
Larry Kim
This tool within Google Ads helps you find and research keywords for your campaigns
the Keyword Planner
This iconic arena, known as "The Garden," is home to both the Celtics and the Bruins
TD Garden
This acronym refers to permission-based email marketing, standing for "opt-in" and "opt-out
CAN-SPAM
LocaliQ offers this type of marketing that reaches potential customers through search engines like Google.
search engine marketing
WordStream’s signature software platform helps businesses do this with their ad accounts
optimize (or manage)
This type of Google ad shows images or videos across websites, not just in search results
Display Ads
This legendary Celtics center won 11 NBA championships and is considered one of the greatest of all time.
Bill Russell
Emails that are tailored to a user’s behavior or interests are considered this
Personalized
LocaliQ’s services are aimed primarily at this type of business
small and medium-sized businesses
This free tool from WordStream helps small businesses see how their Google Ads performance stacks up.
Google Ads Performance Grader
This score in Google Ads measures the relevance and quality of your keywords, ads, and landing pages.
Quality Score
This Bruins star, nicknamed “The Little Ball of Hate,” was known for his gritty play and leadership in the 2011 Stanley Cup win.
Brad Merchand
This type of email is automatically triggered by user actions, like signing up or abandoning a cart
drip (or automated) email