farm animals kept for use or profit
livestock
seller
vendor
a person or company involved in wholesale trade
merchant
a short, striking and memorable phrase used in advertising
slogan
a sign or symbol that identifies a company or brand
logo
spread sth (especially information) widely
disseminate
subject sb to constant information, questions or criticisms
bombard
very famous, popular and influential (e.g., an image)
iconic
a specialised segment of the market for a particular product or service
niche
words used when trying to persuade sb to buy or use sth
sales pitch
pleasure, especially when derived from the satisfaction of a desire
gratification
set a precedent to make it easier for sth (e.g., an invention) to follow
(to) pave the way for (sth)
stiff, not flexible
rigid
character that represents a brand or organisation
mascot
a chain of stores under the same brand name
franchise
wise, knowing, not easily fooled
savvy
tough, hardwearing, long-lasting
durable
made so as to run smoothly
streamlined
officially start sth new (e.g., a company or product)
launch
aims, objectives, principles (e.g., of an organisation)
mission
to disappear and never be seen again
to fade into oblivion
doing sth that makes people notice you
to stand out from the masses/crowd
to stick to one's values and/or principles
to stay true to (oneself)
be closely associated with / to have the same meaning as
be synonymous with
sth/sb that came or existed before sb/sth else
precursor