4 W's
Fun Facts
Case Specifics
Recommendations
Bad Beanz
100

Who owns Beanz Cafe?

Doug Hurry & Lori Kays

100

Where is Beanz Cafe located?

Charlottetown PEI
100

What competing coffee shop opened up nearby?

Starbucks

100

What is the downside to cooperating with an angel investor?

Giving up 50% of decision power & business ownership.

100

Why are new customers at Beanz confused when ordering?

There is no clear line for ordering or pickup (unorthodox ordering process).

200

How urgent should a decision be made in this case?

Incredibly urgent!

200

What is another name for the Beanz training manual?

Beanz Bible

200

Besides coffee, how else does Beanz produce revenues?

Catering services, in-house food, sale of local arts

200

Describe a Management Buyout method 

Training an existing manager to eventually buy the business at a reduced price - a gradual ownership transfer.

200

How do Beanz employees pass on customer orders from the front till to the baristas & kitchen?

Through use of sticky notes and an outdated till.

300

What are the most pressing issues for Beanz?

Financial Performance & Business Direction

300

What childrens book is associated with PEI?

Anne of Green Gables

300

How many coffee shops are within a two-block radius of Beanz?

11

300

If Beanz sold out to the highest bidder at $0.50 per dollar of annual sales, how much would Beanz Cafe sell for? (Approximate)

300k - 350k

300

Describe Beanz's marketing strategies

Little to no advertising - reliance on word-of-mouth & a singular listing in Yellow Pages.

400

Why is Beanz facing such difficulties?

Unnecessary amount of employees, lack of outlined business strategy,  & informal operational procedures.

400

Name two of the largest coffee bean producing countries.

Brazil, Vietnam, Indonesia, Columbia, or Kenya.

400

Despite Beanz local popularity, what financial struggle do they consistently face?

Net losses & large operational deficit

400

Describe the most reasonable strategic direction for Beanz to pursue

...

400

Approximately, what percentage of revenues are expensed through labour costs & inventory?

70%! (37% Labour / 33% Inventory)