History of Cosmetics
Who were the first group of women to wear makeup in our history?
Ancient Egyptians
How many beauty market segments are there?
6
What part of marketing fragrances and cosmetics plays the most important role?
Packaging
Cosmetic Companies can generate ____ it's usual business when its advertise correctly
Three times
True or False: Today the cosmetics and fragrance industry is losing volume and retrenching?
False
In 1914, what lead to an increased employment among American women that lead to a boom in domestic cosmetics sales?
World War I
True or False: The ethnic market has expanded over the years?
True
Which product is NOT a color cosmetic: Lipstick, sunblock, eyeshadow or foundation.
Sublock
A cosmetic line is considered limited when it is distributed in less than ____ stores
5,000
True or False: The manufacturer or exclusive distributor sells directly to the ultimate retailer?
True
Who’s “polished look” brought Men’s makeup back into the circle, with modern movie making instituting the need for men’s makeup?
Clark Gables’ “polished look”
Is the male market going to increase by 2020 or decrease?
Increase
The term fragrance includes cologne, perfume and aftershave. However, ______ fragrance include candles, diffusers and incense and are used to scent a place rather than a person.
Home
What are the three major distribution channels cosmetic brand use during product campaigns?
Direct Mail, Television, and Print exposure
An arrangement in which a retail store pays part of the salary of the cosmetic/fragrance salespeople who represent one manufacturer's line.
Joint Merchandising
What style arose in the 19th century that brought the cosmetic-centric fashion that demanded all “ladies” must present themselves as beautiful and fragile
The Victorian Style
When did the children's market gain popularity?
1950's
A _____ is each scent that makes up a fragrance and varies in strength and duration.
Note
What is the difference between Class and Mass Distribution?
Class sells directly to the retailers; while mass distribution involves third party vendors that sell to multiple retailers
In mass distribution of cosmetics, products are sold through
Wholesalers, jobbers, rack jobbers, and/or retailers
Give three examples of famous fashion designers or influencers that created their own fragarance line.
Coco Chanel = Chanel No.5
Christian Dior = Miss Dior
David Beckham
Kylie Jenner
Tom Ford
Name the four of the six different market segments?
Male Market, Teen Market, Children market, Ethnic Market, Home Fragrances market, Export Market
What is the system that cosmetic products that are not sold within a specific period of time can be returned to the manufacturer to be replaced with others that will sell?
Rubber-Banding
Which of the following is NOT a beauty industry trend of 2019: Anti-Aging, Aromatherapy, Personalization, or Spa products?
Personalization: this was a beauty trend of 2018
Sponsors a program at the Fashion Institute of Technology. It includes mentoring, an internship program, and placement assistance.
The Fragrance Foundation