Show:
S
T
U
D
Y
100
Business act of attracting attention to products or services with information designed to stimulate consumer buying.
What is advertising.
100
able to be paid for.
What is affordable.
100
group action of refusing to buy a product or use a service or deal with a business.
What is boycott
100
process of gathering pieces of information about products and sources and comparing them to make a wise purchasing decision.
What is comparison shopping.
100
deliberate deception by one party to get an unfair or unlawful gain from another party.
What is fraud.
200
list of things in order according to importance
What is hierarchy
200
collection and interpretation of data about a specific group of consumers
What is market research
200
people who have similar characteristics such as age, income, gender, or hobbies.
What is a peer
200
something desired but no required for survival
What is want
200
guarantee by a manufacturer or service provider
What is warranty
300
Becoming the most that one can be
What is self-actualization
300
List the four types of advertisements
What is informational, persuasive, image-enhancing, and brand.
300
What are the three deceptive techniques?
What is exaggeration, testimonials, and offer a gift.
300
What are the four types of special offers?
What is two for one sales, coupons, contests, and rebates.
300
What are the four types of stores?
What is department stores, specialty, discount, and online stores and catalogs.
400
What are the four basic rights of consumers?
What is buy products that are safe, be informed, have a choice, and be heard.
400
Document every contact you have with the company and keep a log of all visits or phone calls to the company is??
What is ways to resolve a problem with a company.
400
What are the five types of fraud?
What is bait and switch, phone fraud, pyramid schemes, contests and sweepstakes, and loss leaders.
400
Products or services are sold with high-pressure phone calls trying to convince you to act now.
What is phone fraud?
400
Tries to make you feel like you will belong to a special group if you buy the service or product.
What is image-enhancing?
500
What are some of the most common things in the environment that affect your buying decisions.
What is advertising, your peers, special offers, and affordability.
500
Offer items in a specific category, such as shoes, books, office supplies, and others.
What is a specialty store?
500
Consumers affect the free market system in two substantial ways:
What is Consumers can withdraw their support and influence and lead the debate.
500
Primary needs, such as food, water, shelter, and rest.
What is physiological?
500
List Maslow's Hierarchy of Needs starting from the top.
What is self-actualizations, ego/status/self-esteem, social, safety and security, and physiological