Key Terms/Acronyms
SEO: Utilizing strategies to encourage a search engine to show a website higher up in their results page
What is Search Engine Optimization?
This is why omni-channel marketing is important
[insert various answers]
This is why knowing a company's target audience is important
This is the benchmark for an efficient spend for marketing. 20% is the benchmark
What is Marketing %?
This marketing strategy involves tapping into your existing connections. Eventually, it will involve past customers as well.
What is Circle of Influence?
Our target market is usually above this household income level. Places like California might be higher.
What is $150k+ (varied by market)?
APR: It's an owner's territory, broken out by a list of owned zip codes.
What is Area of Primary Responsiblity?
This is where most customers start their buying journey. It goes far beyond Gotcha Covered as well as every company must deal with this.
What is online?
What are tech/motorization and outdoor?
CAC: The average of how many dollars are spent in marketing to acquire one customer.
What is "Consumer Acquisition Cost" (cost of acquisition also works)
You're encourage (expected) to spend over this many hours a week doing "Boots on the Ground" to build up referrals and networking. Especially in the beginning.
What is 20 hours?
This is the slogan we've created to directly market to our target audience. It invokes a collaborative mindset that we bring high level service to them.
What is "let's create your wonderful"?
This is the official public business name for your franchise location. It goes on all marketing, business cards, your website, etc.
What is "Geo Descriptor"?
These are the three main benefits to jobs gained from networking.
What are higher average job value, higher closing rate, lower cost of acquisition?
Gotcha Covered is in the quadrant which is high in these two areas. This of course the opposite of Budget Blinds.
What are Custom Solutions and Service Focus?