Branding & Fandom
Beyonce's fans are called
The specific group of people an artist wants to reach
Target Audience
EPK stands for
Electronic press kit
This decides what content people see on social platforms
Algorithm
Cause baby you're a firework
Firework - Katy Perry
Lady Gaga's fans are called
Little monsters
An organized course of action to promote a brand, product, service, etc...
Campaign
A piece of info valuable to the audience typically in the form of a blog, article, video, etc.
Content
SEO stands for...
Search engine optimization
I know that dress is karma, perfume regret
Attention - Charlie Puth
The term for an artist's consistent use of colors, fonts, logos, and visual aesthetic?
Brand Identity
A way to gain more visibility when fans share an artists music with their friends
Word of mouth
A statement that alerts the media what an artist is up to
Press release
Likes, shares, comments, and views are all examples of this
Engagement
The sun's engaged to the sky / And my best friend's found a new guy
Falling Behind - Laufey
To change an artist's image, style, or public identity
Rebrand
KPIs/ Key performance indicators
The name for when an artist works with a company to promote a product
Sponsorship/Brand partnership
The data you collect to see how many people interact with your content is called
Analytics
On the stage in my heels / It's where I belong, down at the
Pink Pony Club - Chappell Roan
Nickname fans use to show they belong to an artist's fanbase
Fandom
Working with another artist on a song to reach both fanbases is called
Collab / Feature
A short digital preview of a song released before the full track
Snippet / Teaser
Little darlin', the smile's returning to their faces / Little darlin' it seems like years since it's been here
Here Comes The Sun - The Beatles