Company and Market
produces plant based meat alternatives designed to look and taste like real meat
Beyond Meat
Approximate amount if meat the average American consumes every year
225 LBS of meat
Improvement helped plant based products better taste and texture of real meat
Advancement in food technology
Lowering prices
caused beyond meat failing revenues and increasing losses
Declining sales and profitability concerns
Founded Beyond Meat
Ethan Brown
Approximate total value of the US food market
~$2 trillion
Companies increase consumer interest by introducing more of these giving buyers better menus/choices
Plant based products
Would help beyond meat stand out with health benefits
Improving quality
causes many consumers to choose traditional meat instead of plant based meat
These 3 concerns help drive their shift towards plant based meats alternatives health, sustainability, and this ethical concern related to animals
Animal welfare
Saw rapid growth in the plant based meat industry reaching above $1.4 Billion in sales
2020
These retail locations help plant based products become widely available to consumers
Grocery stores/Supermarkets
Health, sustainability, animal welfare
is another plant based meat company competing with beyond meat
Impossible Foods
Is experencing is shift towards plant based alternatives due to consumer concerns about health and sustainability
The food industry
This percentage shows the growth rate of plant based meat sales in 2020
46%
Many of these business helped popularize plant based foods by adding it to their menus
Restaurants
consumer preference is one reason some experts believe plant based meat products grow slow
consumers still prefer traditional meat
Large food companies are examples of traditional meat industry competitors
Tyson food or Conagra Brands
Analyzes the industry landscape, challenges, and potential strategies for the future success for beyond meat
Beyond Meat case study
This type of food is growing in popularity as consumers seek healthier and more sustainable options
Plant based options
This major questions remains debated in the industry which is wether plant based meat will replace this traditional food product
Emerging technology from companies like UPSIDE foods could become another competitors in the future
Lab grown meat