PepsiCo's goal for black managers is to increase to this percentage.
What is 30%?
This city is where the first chip was created.
Chicago
Serena Williams
Michael Jackson
This brand was the first snack food to air TV commercials.
Lay's
The amount of years for PepsiCo's $400MM initiative for combatting systemic racism.
5 years
This group of Black students enrolled at a formerly all-white Central High School in Little Rock, AR in September of 1957. On the first day of school Governor Orval Faubus called in the Arkansas National Guard to block these students entry. President Eisenhower sent in federal troops to escort this group into the school.
The Little Rock Nine
This Los Angeles Laker made the first Chip Deal with his Lime and Jalepeno flavored Ruffle.
Anthony Davis
This viral CMA & BET awards winning artist was showcased in Doritos Cooler Ranch Super Bowl Commercial
Lil Nas X
This snack brand started #AmplifyBlackVoices in which they've invested $1MM in resources in a start toward a long-term commitment to the community and working with the Black Lives Matter organization in the long-term push for change.
Doritos
As part of PepsiCo's Journey to Racial Equality they are adding this number of Black Associates to their executive ranks.
100
These state and local laws enforced racial segregation in the Southern U.S. until 1965 and were enacted in the late 19th and early 20th centuries by white Democratic-dominated state legislatures to disenfranchise and remove political and economic gains made by Black people during the Reconstruction period.
Jim Crow Laws
This Super Star Basketball Player created the I Promise school to help low-income families have foundations to collegiate education.
LeBron James
This artist is a global partner with Pepsi having signed a 50 Million Dollar deal leading up to her performance in the 2013 Super Bowl Pepsi Halftime show.
Beyonce
The first African American to become Vice President of a major corporation.
Harvey C. Russell
Pepsico is going to more than double their spend with Black-owned suppliers with an incremental spend of this many dollars.
$350,000,000
This U.S. Supreme Court case ruled that U.S. state laws establishing racial segregation in public schools are unconstitutional, even if the segregated schools are otherwise equal in quality.
Brown v. the Board of Education
This American professional baseball player broke the color line in Major League Baseball when he started at first base for the Brooklyn Dodgers on April 15, 1947.
Jackie Robinson
An early cut of this infamous 1992 Gatorade commercial featuring highlights of Michael Jordan dunking disappointed advertising executive Bernie Pitzel.
Frito Lay has this many manufacturing plants in the U.S.
30
These three pillars make up PepsiCo's more than $400MM investment over the next 5 years: Journey to Racial Equality initiative.
People, Business, & Communitites
Rebecca Crumpler
Simone Manuel
This rapper was featured in this years Cheetos Pop Crunch Mix Super Bowl commercial.
Shaggy
The Lay's company was founded in this U.S. state during The Great Depression.
Ohio