Current State Reality
The amount of hours spent watching YouTube on TVs in the US daily
1 Billion Hours
This is seeing a YoY decline in growth on Fire TV even though it is preinstalled on every device
Amazon Music
These content types ultimately make up the content shift/focus areas in the new Fire TV CX
Music Videos, Video Podcasts, Music Livestreams
Brands can sponsor this type of content through improved ad tech
Music Videos
This is the #1 content category by viewing hours on YouTube's FTV app
Music Videos
Amazon Music is not converting new customers into this type of listener
retained
This video player allows livestream playback directly inside the Amazon Music experience
Embeddable Player
With new video experiences being in-app now, brands can sponsor this type of content before and after the show
Livestreams
Music consumption on TVs vs smart speakers in US homes is this % vs this %
14% vs. 8%
Fire TV has the lowest performance in this key metric vs other visual devices
Week 1 Retention
Project Nova
This new ad tech, monetization opportunity is being unlocked on Prime Video
Dynamic Pre-Roll Ads
The amount of worldwide monthly active users on Fire TV
90 Million
The amount of years Amazon Music spent underfunding the Fire TV experience
2 Years
The recently created Event Detail Page on Fire TV will help drive these via playlist and album shovelers
High Value Actions
This dedicated hub on Browse Home can now be a branded discovery surface during negotiations
Festival Hub
The amount of worldwide Fire TV customers using AM in 2025
4.25 Million
This concept describes customers entering but leaving out of the funnel
Leaky Bucket Theory
The name of the Amazon Music integration on Prime Video that will help drive HVAs
Project Reign
The name of the ad slot/placement on Fire TV's home screen that can drive back to our video content on Amazon Music
Feature Rotator