Road to the Sale
What’s the very first step of the Road to the Sale?,
Meet & Greet
What MAJOR Trax feature changed from 2022 to 2024?
ONLY FWD
What does “Green Day” mean?
Hitting our daily unit goal (2–3–4+ units sold)
What’s the goal of every phone call or lead response?
Set the appointment
How soon should we follow up after an appointment that didn’t show?
ASAP, and Within 24 hours
After qualifying the customer, what’s the next major step?
Vehicle Selection & Demo
What’s the horsepower rating of the Silverado with the 2.7L TurboMax?
310 hp / 430 lb-ft torque
Name one Bill Harris Chevrolet Core Value.
Integrity, Teamwork, Growth, Christian Principles, or Excellence
What’s the #1 reason customers choose not to buy from a dealership?
Poor or inconsistent communication
What’s one example of “branding yourself” on social media?
Posting photos/videos with guests, showcasing vehicles, sharing success stories
What’s the purpose of a Manager TO (Turn-over)?
To introduce leadership early and build value/trust
What new power liftgate feature is available on most 2026 model introduces Chevy’s lineup?
Autosense Liftgate
What does LEADD stand for?
Listen, Encourage, Advise, Develop, Daily
When should you introduce OnStar and GM Rewards? CSI, and 5 Star Reviews?
During delivery and in follow-up
What’s the #1 rule of follow-up?
Do what you said you would do
What step follows the Test Drive?
Write-up/Presentation of figures
Which Chevy model offers up to 319 miles of range on electric power alone?
Equinox EV
How do we “Encourage” one another in LEADD meetings?
By recognizing wins, effort, teamwork, and energy
What’s the first thing to do when a call or chat fails?
Follow up immediately and document in CRM
How can Facebook Marketplace help us buy more cars?
Contact private sellers, appraise, and offer to buy
What is the ultimate goal of each step in the Road to the Sale?
To earn the right to move to the next step by building value and trust
What Chevy Safety Feature(s) are standard on 2026 models?
Chevy Safety Assist Suite standard across lineup: Automatic Emergency Braking, Forward Collision Alert, Front Pedestrian Braking, Lane Keep Assist, Following Distance Indicator, IntelliBeam.
“Our energy feeds into what others are doing” — what does that mean?
The attitude we bring influences the team’s performance and customer experience
What is the most powerful question to ask after delivering a vehicle?,
“Who else do you know looking for a vehicle?” (referral question)
What’s one way to end a video with positive energy?,
Ask an open-ended, upbeat question (e.g., “What vehicle would you love to see next?”)